Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
We talk a lot about events from the guest perspective, often overlooking the individuals that make your gathering memorable. We tapped the pros behind the scenes to find out what they wish event cl...
Affiliate marketing has a profound impact on brand messaging and media coverage, making it crucial for marcomms professionals to understand the strategies needed to harness its full potential. We a...
This week, we hosted a conversation on the latest updates and best practices for marketing and creator collaborations on YouTube. We heard from Marie La France, VP of Growth at Billion Dollar Boy, ...
In the competitive world of business, promotions have long symbolized milestones accompanied by increased pay. However, a new trend called "dry promotions" is gaining traction, where employees rece...
In an era where news consumption habits rapidly evolve, understanding your audience's preferences is essential. BerlinRosen’s Adriana Guzman, Director of Booking, shares insights to help you ident...
We got the inside scoop from the media side in our interview with Vanessa Gordon, CEO & Publisher of East End Taste, starting with her journey from freelance writing to founding a thriving publ...
