Rachel Krupa launched Krupa Consulting in 2010, backed by her longtime tenure as a force in culinary, hospitality and wellness communications. Since then, her agency has curated a client list of brands that have a passion to improve the food ecosystem, address sustainability, innovate wellness technologies and elevate the conversion around better-for-you ingredients and self-care. The team’s strategic PR lens goes beyond the traditional, with services including affiliate marketing as well as new programming – like Diversity, Equity, Inclusion & Belonging (DEIB) training – to better themselves and their clients alike. That’s helped them land their clients brand awareness and awards, from Perfect Day being named on Fast Company’s list of “World’s Most Innovative Companies” to the successful launch of celebrity products like Naomi Osaka’s skincare brand KINLO and Kendall Jenner’s 818 Tequila.
Leadership team:
Rachel Krupa, Founder
Notable long-term clients:
Our Place, McConnell’s Fine Ice Creams, Maman, BALMUDA, The Goods Mart
New client wins:
ARMRA, Mercado, Famous Dona, Pop & Bottle, De La Calle, Frame Fitness Haus, Sweety Ice Cream
Highlight any particularly successful client campaigns and their outcomes.
“This year, Krupa Consulting was tasked with launching Our Place’s first celebrity partnership with actress Selena Gomez. After building a thoughtful press strategy, Krupa executed a series of embargoed outreach which resulted in extensive press coverage on launch day and over 3.9 billion press impressions. Placements spanned lifestyle, culinary, business and entertainment spaces, with features in everything from Architectural Digest, Harper’s Bazaar and Condé Nast Traveler to Cosmopolitan, Hollywood Reporter and more. Krupa Consulting also launched Wondermind, a new mental health platform from Selena Gomez, as well as entrepreneurs Daniella Pierson and Mandy Teefey. Krupa was tasked with introducing Wondermind into the mental health conversation on a national scale, differentiating the brand from others on the market. Through targeted top-tier outreach, Krupa introduced Wondermind via a national broadcast segment on Good Morning America, followed by top-tier press in outlets such as Elle, InStyle, Harper’s Bazaar, Teen Vogue and more.”
Industry vets Sunny Jenkins, Eric Green and Wally Hasselbring launched The Right Now a little over a year ago, but you’d never know that if you saw their campaigns for clients across lifestyle, entertainment and talent thus far. It’s been a big year for the fast-expanding agency, as The Right Now launched a multicultural practice to amplify representation in Hollywood and bring minority voices to the forefront of the conversation. They also started a film division focused on representing individual film projects, production companies, film organizations and festivals. All the while, the team has been wrangling the right talent and opportunities for household names like Ugg, Walgreens, Kendra Scott, Amazon Prime and more. With such a buzzing client roster, the LA-based agency decided to bring in reinforcements in the way of a recently opened New York HQ.
Leadership team:
Sunny Jenkins, Co-Founder
Eric Green, Co-Founder
Wally Hasselbring, Co-Founder
Notable long-term clients:
UGG, Koolaburra by UGG, Kendra Scott, The Original LA Farmers Market (Los Angeles), Strathberry, Mark and Graham (Williams Sonoma), Tubi, Walgreens, Project Brazen, I am a Voter., Redbox, Infinite Reality, White Label Productions. Project clients: Bergdorf Goodman, Amazon Prime, NBA, HBO Max, Gopuff, Warner Media, Sony Pictures Television
New client wins:
Sans Géne, Safe Space Pictures Foundation, Sphere Media
How are you innovating and moving the industry forward?
“We have been fully integrated across consumer facing channels from day one, as opposed to adding in capabilities over time. When working with a client, we are tactic agnostic and do not assume one practice area, like traditional media relations, is essential. Based on clients’ goals, we take a diagnostic approach that meets the clients’ unique needs to exceed expectations of what a communication agency can do. To move the industry forward, we consistently re-examine practices to ensure we are knowledgeable about emerging tactics.”
