Bacchus Agency has expanded from its London roots and New York presence to further secure its foothold in the US, having doubled its NYC team and introduced a Miami team, with a focus on accounts all over Florida (and some that require LatAm comms). Known for supporting luxury lifestyle clients from spirits to fashion to hospitality, the agency has seen significant growth in the property and luxury residential category, their beauty division and across global hotel group corporate communications. The team continues to sharpen their strategic prowess to keep their storied clients relevant, as evidenced by their launch of Europe’s first hotel F&B NFT activation Rosewood NFTea at Rosewood London, where guests enjoyed afternoon tea and collected NFTs as part of the experience. Bacchus Agency has most recently expressed the team’s environmental focus through the Ketel One Vodka x Jack Whitehall food waste campaign, where low-waste cocktails were created using the most wasted food ingredients. They’re also at the helm of sustainable hospitality brand Habitas’ global expansion.
Leadership team:
Anouschka Menzies, Co-Founder
Charlotte Lurot, Co-Founder
Notable long-term clients:
US: THE WELL, Habitas, The William Vale, Champalimaud Design, EVOK Hotels International, Foxden Hospitality. International: Rosewood Hotels & Resorts, SH Hotels & Resorts, Diageo Luxury Whisky Portfolio & Reserve Brands (Ketel One Vodka, Don Julio, Tanqueray Gin), Chelsea Barracks, Monterock, Reuben Bros. Creative/Production: Arise Fashion Week, Swarovski, David Koma, Paul & Joe
New client wins:
US: Ennismore, Baglioni Hotels & Resorts, Sexy Fish Miami, Joshua Tree Country Club, Ella by Chef Manu Buffara New York, SLS & Hyde Miami, The Carlton Tower Jumeirah, Borrow A Boat, Motorcar Cavalcade Miami 2023. International: One&Only, Design Shanghai Portfolio, Talisker Whisky, Bethan Gray, Heartcore, Daylesford Organic, Clive Christian, Windle Lab
How is the agency advancing DEI in the industry?
“A truly equitable, diverse and inclusive workplace is our ambition, and we will continue to work tirelessly to achieve this – within our own walls, on behalf of our clients and within our network of partners and suppliers. We accept that this means asking difficult, often uncomfortable questions of ourselves. We have pledged to keep asking these questions, to seek guidance and feedback and to continue to run educational and empowering programmes for our employee community. We host quarterly ‘listening sessions’ to give our leadership the opportunity to learn from the whole team, from interns up, as they debate vital cultural and societal topics. These sessions provide invaluable insights – primarily focused on people, planet and responsible business practice – which in turn are folded into our strategic considerations for all our clients.”
A leader in hospitality PR, Stuntman has established itself as an industry disruptor by executing viral publicity campaigns that have resulted in headline news using its own signature proprietary process. For example, the agency successfully handled a robust media campaign to support the $600 million IPO for Vintage Wine Estates, which led to Stuntman being named AOR. Stuntman is currently in the process of opening a satellite office in Rome to continue to grow its specialization in terms of Italian specialty/gourmet retail, which currently represents 30 percent of revenue. One of the only AAPI-owned hospitality agencies in the industry, Stuntman founder Neil Alumkal is an integral part of The PR Net's own BIPOC Mentorship Program.
Leadership team:
Neil Alumkal, Founder & President
Notable long-term clients:
Parmigiano Reggiano Consortium, Vintage Wine Estates (NASDAQ: VWE), James Beard awarded François Payard, Savannah Bee Company, Balsamic Vinegar of Modena, Marky's Caviar, Rimessa Roscioli
New client wins:
St Pierre Bakery, Acetificio Carandini
Highlight any particularly successful client campaigns and their outcomes.
“The Consorzio Parmigiano del Formaggio Parmigiano (Parmigiano Reggiano Cheese Consortium) continued its engagement with Stuntman in 2021 as AOR for our fourth year, tasking the team with amplifying awareness for Parmigiano Reggiano in a manner that would educate consumers as well as drive sales. Stuntman sought to create a cause-related initiative that would compel American consumers to support the 50,000 workers involved in the making of Parmigiano Reggiano. Stuntman proposed reprising and amplifying Italy’s “National Parmigiano Reggiano Day”' with participation from top chefs, media, influencers and Italophiles across the country. Stuntman successfully wrangled top Italo-American institutions across the country to offer Parmigiano Reggiano Day specials—including New York’s Dante, Don Angie, Barbuto, Eataly, Lucciola and Rezdôra, as well as top chefs in Los Angeles, Chicago, Miami and elsewhere. As the cherry on top, Stuntman secured the earned product placement of the year. After catching wind of the filming of the now-popular CNN series “Searching for Italy with Stanley Tucci,” Stuntman reached out directly to the actor and coordinated CNN’s filming of the Parmigiano Reggiano dairies – which was later featured in the seminal Bologna episode of the series. In the end, Stuntman surpassed initial goals and expectations, as the Parmigiano Reggiano Consortium saw a record year in U.S. sales in 2021.”
