Purple has long looked after some of the most coveted fashion, beauty, lifestyle and hospitality brands around the globe, and the agency recently repositioned itself to be able to provide even more support to such top names. With about 25 years in business behind them, the leadership team made the decision to join Together Group, a collective of marketing pros with a focus on global luxury and lifestyle sectors – an important move on the growth trajectory PURPLE’s been on for the past few years. In addition to opening a Miami outpost, the agency has started providing full-scale event production services. Purple most recently announced Donna Faircloth’s appointment as Director of North American Operations to support the agency’s ambitious expansion strategy. Among the agency’s recent client successes is the VIP team’s work securing Hailey Bieber as the face of the Superga campaign, which achieved nearly one trillion media impressions globally over the course of the year, as well as selling through all the pieces from the collection that were featured in the project.
Leadership team:
Kathleen Barnea Spink, Executive Vice President
Andrew Lister, Executive Vice President
Notable long-term clients:
EDITION Hotels/Ian Schrager, PUBLIC Hotels, Polaroid, Technogym, Tom Dixon, The Invisible Collection, Salt Hotels, Great Jones Distilling Co., Maison Francis Kurkdjian, ILIA, Smashbox, Dr. Jart+, Noble Panacea, Trudon, Net-A-Porter, YOOX, V Magazine, DSQUARED2, Messika, Fabergé, Bally, Golden Goose, Casablanca, Laquan Smith, Monot, L’Agence, Marcelo Burlon
New client wins:
Christie’s, L’Avenue at SAKS, Mickalene Thomas, The Georgian, The Surf Lodge, Le Labo, Fekkai, Balmain Hair Couture, Hugo Boss, Fred Segal, MCM, Aman, PE Nation, Phillip Plein, Delvaux, Casadei, Nahmias, Stetson, Hanifa, Superga, Sebago, Kappa, Apple Music Live, British Fashion Council Fashion Awards
Are there any new practice areas that you've started offering?
“PURPLE is synonymous with events. In addition to guestlist management for the collaboration with Vogue and Focus Features for the NY launch of the film “Ms. Harris Goes to Paris,” and the seated dinner with Elle Magazine to celebrate its ‘Women in Music’ issue honoring Doja Cat in Los Angeles, the team recently upped its ante in the event arena with its newest offering of full-scale production capabilities. From creative concept to execution, PURPLE has transformed spaces and created custom elements to spotlight their brands including YOOX, Great Jones Distillery and Fabergé. From an exclusive summer brunch with a pop-up shop to a night of whiskey flights, an art installation and a speakeasy, PURPLE is pleased to demonstrate its production capabilities with the fabrication of elaborate and unique experiences for each client.”
Find PR Consulting at the intersection of the most sought-after fashion, beauty, retail, lifestyle, art and hospitality names around the world. With 25 years in the biz, the agency has helped develop emerging talent and also supported legacy brands like Ferragamo, Nordstrom and Louis Vuitton. From The Met Gala at The Mark Hotel and Balenciaga’s Spring 2023 runway show at the New York Stock Exchange to launching hotspots The Nines and Hotel Chelsea, PRC remains at the forefront of NYC culture this year. Beyond the city, PRC has also worked with many clients to launch their first metaverse initiatives, including adidas Originals, Ferragamo, Mango and Matte Projects. B2B is another area of growth at PRC with several enterprise and media companies including Highsnobiety and NuORDER.
Leadership team:
Pierre Rougier, Founder & President
Sylvie Picquet-Damesme, Partner & CEO
Nathalie Ours, Partner, Paris
Matt Kays, Junior Partner, New York
Notable long-term clients:
Acne Studios, adidas Originals, AMIRI, Cheval Blanc, Dries Van Noten, Editions de Parfums Frédéric Malle, Ferragamo, Gabriela Hearst, John Lobb, KITH, Louis Vuitton, Nordstrom, NuORDER, Thomas Keller Restaurant Group, Paco Rabanne, Pitti Uomo, Raf Simons, Sant Ambroeus Hospitality Group, SK-II, SSENSE, Sterling Ruby, Stone Island, Y-3, YEEZY Gap
New client wins:
66° North, ALAIA, Aku, Banana Republic, Boden, El Quijote, Faculty, Golden Age Hospitality, Highsnobiety, Hotel Chelsea, Matte Projects, Taffin Fragrance, Tamara Mellon, The Mark Hotel
How are you innovating and moving the industry forward?
“PRC has implemented a hybrid team structure across industry specialties to better serve our clients and their evolving goals and objectives as the industry becomes increasingly cultural and lifestyle focused. We offer Web3 strategy beyond the crypto and fintech spaces to provide cultural positioning and help our clients build diverse communities. We are redefining KPIs with our partners and clients to encompass a more holistic communications approach that will ultimately move the needle, generate awareness and achieve our clients’ positioning objectives.”
