The PR Net 100: Magrino


With over 25 years of industry experience informing their approach, the team at Magrino PR has perfected their 360° lifestyle approach to brand building and public relations. It’s clearly working, as the agency has expanded from its NYC HQ to employing staff in Miami, Charleston, Chicago, and Washington, D.C. Magrino also recently promoted four long-term team members to vice presidents, and brought in a new VP for the thriving digital division. The agency has widened its areas of practice, adding brands in the sexual wellness, NFTs and cannabis industries to their roster. Major client successes of late include the launch of Bruno Mars' SelvaRey Rum, Kips Bay Dallas Showhouse, Martha Stewart's CBD launch with Canopy Growth Corporation and the launch of Cuisinart’s Evolution X collection.

Notable long-term clients

Martha Stewart, Moet Hennessy, Whispering Angel/Chateau D’Esclans, Hunter Douglas, Cuisinart, The Cosmopolitan of Las Vegas, Lotte NY Palace, Christie’s international Real Estate, Miracle Pop-Up, The Ranch, Kips Bay Show House, Alzheimer's Foundation Gala Event, Literacy Partners Gala Event

Recent client wins 

Canopy Growth Corporation, Sur La Table, Treasury Wine Estates, Vella, TiniLux, Patrimony Wines, Dalla Valle Wines, The Pale, California Closets, Conrad Maldives, Horse Soldier Bourbon, Hotaling & Co., Ocean Casino, Main Street Hospitality, Ritz Carlton Nomad, The Wave Hotel, Pepper, SelvaRey

Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?

Our client Martha Stewart has a saying that we hold true: “When you’re through changing, you’re through" – meaning we haven’t been afraid to get into some new areas for our business and where we think there’s great potential to leverage our lifestyle expertise. As an example, over the past year we’ve taken on new clients in the CBD, NFT and sexual wellness industries, none of which had been areas of focus for the agency previously. Today’s consumer is much more open to experimenting and educating themselves about new industries, and as an agency we feel there is so much opportunity to expand into new areas that haven’t traditionally been presented via a lifestyle approach.

We have also been focused on delivering 100% integrated PR/media and digital plans to our clients, ensuring that all of our campaigns roll-up to both areas and can support, and in fact   complement one another. The way media is being consumed has changed so incredibly fast, with digital platforms overtaking more traditional news delivery methods, especially for Generation Z. At Magrino, we are laser focused on making sure we guide our clients in this new digital world and succeed in building consumer awareness for their brands and products.

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