Led by founder Zoe Weisberg Coady, Brandstyle Communications is a full-service PR agency serving clients in the tech and consumer industries. The firm boasts a diverse portfolio of emerging and established B2B and B2C companies, with HQ in New York as well as offices in Los Angeles and New Orleans. Among Brandstyle’s top campaigns this year was the launch of the Garrett Wade ‘Maker of the Year Award,’ a new contest for creators across DIY, sewing, woodworking, gardening, crafts and cooking/baking. The team has grown to support client needs, with new hires including a VP of client services and new account directors as well as junior staff.

Notable long-term clients

Locus Robotics

Recent client wins

Feetures, Rivalry, EverWash, V/O Med Spa

What are you most proud of as a leader?

Instilling the true definition of what culture means to our organization.  While experiences, sharing meals and Zappy hours contribute to bringing teams together, for us, the most authentic definition of the word signifies balance - allowing the headspace and breathing room to think strategically, show up for yourself, your co-workers, your clients in the way you genuinely intend to and give yourself permission to have that time.  The only way a balanced culture can be achieved is by not not having too much on your plate and not being overwhelmed with work (being challenged = good, overworked = not so good).  My hope is that we stay true to our evolved concept of culture and continue to be intentional about balance.

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