The PR Net 100: ScienceMagic.Inc

ScienceMagic.Inc launched in October 2020 as a new partnership between Julietta Dexter (formerly founder and CEO of The Communications Store), Daniel Marks and David Pemsel. A few short months later, ScienceMagic.Inc achieved B Corp status, which speaks volumes to the company’s mission working with top names in fashion and beauty. An award-winning leader in luxury PR, Dexter recently published her book, 'Good Company: How to Build a Business Without Losing your Values' – a reflection of her dedication to inclusivity, accessibility and organisational ethics. Just shy of a year old, ScienceMagic.Inc continues to grow, having hired a Chief Brand Officer, Chief Science Officer, Chief Experience Officer & CFO.

Notable long-term clients

Glossier, Victoria Beckham Beauty, Dunhill

Recent client wins


Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice? 

The world of NFTs, FTs and digital currencies cannot be ignored.

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