The PR Net 100: Becca PR

Becca PR

Becca Parrish’s Becca PR is a leader in the food, beverage and hospitality space, representing some of the most renowned names in these categories – something that can likely be credited to the agency’s approach to acting like an in-house team for their clients. This year brought a set of new launches and re-openings for the team. First, Becca launched the agency's first original YouTube series, Buzz School. The series taps the agency’s network of editors, creators and founders to provide insight on the best buzz building strategies available to entrepreneurs and personalities. The Becca team also supported the re-opening of Eleven Madison Park and its entirely new plant-based menu. They also ideated and executed a national campaign for ChowNow – ChowNow Loves Local – as the tech co's first consumer facing activation tapping celebrated local restaurants to create their take on the signature dishes of a specific city.

Notable long-term clients 

Eric Ripert/Le Bernardin, Ralph Lauren Hospitality, Casa Dragones Tequila, Proper Hotels, Daniel Humm/Eleven Madison Park, Tishman Speyer/Rockefeller Center, Tourists Hotel

Recent client wins 

ChowNow, Nixie Sparking Water, Anchor Brewing, Mumgry, Thompson Savannah, JGV's ABC Kitchen Dumbo

What was your biggest business challenge this year and how did your team overcome it?

One of our biggest challenges of the last year (and of the pandemic) has been the overall hit to the hospitality industry which has historically made up a large percentage of the agency's business. Our key attribute and way of working has always been to operate as a member of our client's in-house team. Through the pandemic, we knew that we would need to be a resource to our hospitality clients - disseminating information on the latest Covid closings and regulations, guiding them on how to communicate with their consumers at a sensitive time, providing information and access to financial resources and helping to lobby government to assist. We also operated as strategic partners, consulting our clients on opportunities outside of the four walls of their establishments, brokering digital partnerships, creating digital storefronts and marketing to national audiences through services such as Goldbelly. We've not only retained those clients we stood by during such a critical time, we also expanded the breadth of our clientele to more hospitality-adjacent clients in spirits, food, CPG, tech and travel and continue to expand our team's expertise and capabilities to adapt to an ever-changing media landscape.

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