Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Day One Agency is built around three centers of storytelling excellence: Shape, Share and Fuel – and they do just that for a range of top consumer brands. In the past year, one of their greates...
It has been a year of milestones for FINN Partners, starting with the agency’s 10-year anniversary. Founder Peter Finn’s vision of building a world-class agency came to life as FINN achieved re...
Linda Gaunt Communications (LGC) was one of the first agencies in fashion and lifestyle PR to create a digital division before the onset of social media, and the team’s strategies continue to e...
Since 2005, Krupp Group has been keeping on the pulse of PR industry trends to support brands across fashion and jewelry to become consumer cult favorites. Affiliate PR has become a big part of...
If you take a quick survey of the current buzziest brands, you’ll likely find Infinity Creative Agency is responsible for their PR and comms work. From launching the Amazon influencer program t...
This year, Factory PR put an emphasis on expanding its service offerings to incorporate multiple industries and cultural zeitgeists. Outcomes include expanded social media storytelling capabili...
