The PR Net 100, 2022: Infinity Creative Agency

If you take a quick survey of the current buzziest brands, you’ll likely find Infinity Creative Agency is responsible for their PR and comms work. From launching the Amazon influencer program to catapulting Charlotte Tilbury’s brand vitality score past that of celebrity beauty brands, the 360-degree agency shows its prowess with well-known and newer brands alike. Recently, ICA received their official talent management license and launched their agency-owned Infinity House Series, which kicked off last year in the Hamptons and featured activations with brands including Betsey Johnson, Camilla, Rebecca Minkoff, Uncommon James, Skinny Med Spa and GymShark among others. This year, the team recreated the concept in Los Angeles prior to festival season with over 50 brands participating and over 250+ guests stopping by.

Leadership team:

Adee Drexler, Founder & CEO

Notable long-term clients:

Alo, Coachm ITEM (Addison Rae), Tresluce (Becky G), Calzedonia Group, Betsey Johnson, Slip, Quay, Rebecca Minkoff, ByChari, Dezi (Desi Perkins), Camilla, GymShark

New client wins:

Amazon, Charlotte Tilbury, Casa del Sol, Cult Gaia, Living Proof, Kora Organics (Miranda Kerr), JOJA (Josephine Skriver & Jasmine Tookes), Beauty Blender, Superga, Emi Jay, GIABORGHINI, Patou, Simon Miller

Highlight any particularly successful client campaigns and their outcomes.

“[We worked on the] Amazon Influencer Program AAPI Dinner, welcoming AAPI creators to a curated event celebrating AAPI owned small businesses. ICA worked to ensure that all vendors (venue, florist, production) were AAPI businesses to ensure the event authentically supported the AAPI community in every way possible. Zadig & Voltaire’s Pride collection donated proceeds from their charitable division, Art is Hope, to Queer|Art. The support provided critical funding for two initiatives that further the creative and professional development of the LGBTQ+ artist community; one: bolstering support for public presentations of works in progress and new premieres that celebrate the work of Queer|Art’s artists at every stage of development; and two:  professional development workshops on topics such as; financial wellness, grant and application writing, hiring and managing artist assistants, professional relationship building and social media training.”

Contact The PR Net