The PR Net 100, 2022: Factory PR

This year, Factory PR put an emphasis on expanding its service offerings to incorporate multiple industries and cultural zeitgeists. Outcomes include expanded social media storytelling capabilities and an official talent division supporting influencers and celebrities alike across career development, branding, PR and networking. The past 12 months have seen an influx of tech and innovation clients including metaverse, crypto and NFT-based brands. The Factory team was actually behind the Miami Bull, where they throned Miami as the crypto capital of the world with a statue unveiling in partnership with TradeStation during Bitcoin Conference 2022. The year’s many successes have everything to do with the learning environment Factory fosters for their team, as evidenced by this year’s launch of a monthly Factory ‘Masterclass,’ or sessions where employees can vote on which category they’re most interested in learning about; the agency designates a time to (virtually) attend the Masterclass seminar together.

Leadership team:

Mark Silver, Co-Founder & CEO

Rose Swarbrick, Managing Partner

Notable long-term clients:

ASOS, Henry Rose, IKEA, KORA Organics, Luxottica, Rebag

New client wins:

FTX, REPREVE, Stereo, For Days, Dr. Naomi Skincare, and a pre-launch stealth beauty brand

How is the agency advancing DEI in the industry?

“In 2020 we made a public declaration of our commitment to equality, diversity and to being an anti-racism workplace. A consultant ran an anonymous survey of current and former employees to get real feedback on our culture and track record of inclusivity. The survey findings informed our mission points as we work to continually be better. Factory organizes a donation match program for contributions to causes, such as the Lebanon Disaster and Kids Need More. We support the NY Food Bank, Trevor Project, NAACP and ACLU on an annual basis. In addition, our employee-led D&I Committee created a BIPOC vendor database to ensure we are supporting Black-owned businesses and hold regular sessions with experts who educate our staff. We have also made it a priority to grow our DEI initiatives and those of our clients. We’re proud to be queer-owned, female-led, with staff identifying from all backgrounds - from parents to BIPOC and AAPI to members of the LGBTQIA+ community, totaling about 35-plus interns.”

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