The PR Net 100, 2022: FINN Partners

It has been a year of milestones for FINN Partners, starting with the agency’s 10-year anniversary. Founder Peter Finn’s vision of building a world-class agency came to life as FINN achieved record growth and global powerhouse status with 27 offices and 1,200 employees worldwide in a decade’s work. FINN’s values-centric culture has attracted clients in need of trusted counsel, employees in search of upward career mobility and entrepreneurs eager to tap into the financial stability and global scale of a top independent agency with values they admire, while retaining their sense of autonomy. Agencies that have joined the FINN fold via acquisition include Hawkins International PR and Maverick Creative, Anthology Marketing Group and AHA.

Leadership team:

Peter Finn, CEO & Founding Managing Partner

Notable long-term clients:

The Dorchester Collection, St. Regis Aspen, Montage Hotels & Resorts, Carillon Wellness Resort, Dolder Grand, Gstaad Palace, Mountain Lodges of Peru, Turtle Bay Fiji, Dubai Tourism, I Love New York, Hong Kong Tourism, Hawaii Visitors and Convention Bureau, Pure Michigan, Destin-Fort Walton Beach, Panama, South Africa, Travel Alberta, Iceland, Air Partners, Seabourn, Starboard Cruise Services (USA), Seatrade Cruise Services (USA), Inspirato, onefinestay, Living Vehicle and Royce & Rocket luggage, Wilderness Safaris, Nomadic Expeditions, Bushcamp Company, Academy Museum of Motion Pictures, Alvin Ailey Dance Foundation, American Museum of Natural History, Foundation Louis Vuitton, Gagosian, The Getty, Los Angeles Philharmonic, Lucas Museum of Narrative Art, MoMA, Qatar Museums, The Studio Museum in Harlem, Whitney Museum of American Art, Bosch-Thermador, Jack Daniel’s, Marmot, Margaritaville, Tempur-Pedic, Villa Antinori, von Mandl Family Estate Wineries

New client wins:

The Ned, St. Kitts Tourism Authority, Art Gallery of New South Wales, Institute of Contemporary Art/Boston (as commissioner, in partnership with the U.S. Department of State, of the exhibition at the U.S. Pavilion at the 59th International Art Exhibition of the Venice Biennale), Luma Arles, Museum of Fine Arts Houston, Bloomingdale’s, Bolthouse Farms, Faraday Future, The Fragrance Foundation, Stag’s Leap Wine Cellars

How are you innovating and moving the industry forward?

The Great Resignation has tipped the scales of power in favor of employees. We are battling a new set of competitors: from start-ups to staff choosing to freelance, go client-side or leave the industry. In the war for talent, recruiting and retention are paramount. Employers with the best culture and commitment to caring for employees will win. We have renewed our focus on our people, encouraging flexibility, adding more affordable insurance options, offering telehealth visits and access to mental health counseling and doubling down on creating a diverse, inclusive community. We acquired one of the leading purpose-driven Employee Engagement agencies, AHA, in order to serve clients, but also tap their expertise for FINN employee experience enhancements. We also launched the Excelerator training program focused on creating a fast track for diverse talent to earn full-time PR careers.”

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