The PR Net 100, 2022: Linda Gaunt Communications

Linda Gaunt Communications (LGC) was one of the first agencies in fashion and lifestyle PR to create a digital division before the onset of social media, and the team’s strategies continue to evolve to remain ahead of the quickly changing landscape. Most recently, LGC expanded further into the tech space, focusing on new platforms that are powering the back end of fashion’s emerging frontier of resale, QR code usage that highlights end-to-end sustainability practices, along with blockchain integration and eco-material innovations. The agency has also leaned into the wellness space, developing a launch strategy for a must-know destination that will offer curated self-care experiences designed by leading industry experts to nurture the consumer's mind, body and soul. A few other highlights from the exciting year so far include the opening of Bulgari Hotels’ Paris location, Recurate’s Series A funding round and announcement, Todd Snyder’s retail rollout and Another Tomorrow’s first store opening and the launch of their resale program.

Leadership team:

Linda Gaunt, Founder

Notable long-term clients:

Todd Snyder, Eileen Fisher, Bulgari Hotels, Outerknown, AG, Another Tomorrow

New client wins:

KREWE, Scanlan Theodore, Sage + Sound, DISSH, Eileen Fisher Foundation

Highlight any particularly successful client campaigns and their outcomes.

“One campaign that was particularly rewarding was our partnership with the Eileen Fisher Foundation and Pentatonic to launch HEY FASHION!, a digital platform that refines the complex topic of textile waste into tangible actions to initiate change, containing comprehensive content backed by key industry insights and rigorous research. This initiative is aimed to kick start a global conversation about how to contribute to a carbon neutral future by scaling textile recycling infrastructure, promoting underutilized technologies to prevent textiles from going to landfills and making profound behavioral changes regarding consumption. Immediate results include exclusive coverage in Fast Company, Forbes, Vogue Business, WWD, Sourcing Journal and more, with over 300 million impressions to date, as well as downloads by notable companies joining the movement.”

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