The PR Net 100, 2022: Day One Agency

Day One Agency is built around three centers of storytelling excellence: Shape, Share and Fuel – and they do just that for a range of top consumer brands. In the past year, one of their greatest successes has been their organic growth, thanks largely to the aforementioned storytelling model. Eighty-eight percent of the agency’s growth was a result of new opportunities within existing clients. As such, they’ve grown their team 52 percent across offices in New York, Los Angeles, Chicago and Portland. In response to demand from clients, the agency recently launched Day One Studios, a new offering dedicated to all things social storytelling and production. From viral hashtags to episodic YouTube series to trending TikToks and nimble social photo shoots, their real-time response to social trends contributed to $10 million in agency revenue in 2021 alone.

Leadership team:

Josh Rosenberg, Co-Founder & CEO

Rob Longert, Co-Founder & Managing Partner

Brad Laney, Co-Founder & President

Jamie Falkowski, Chief Creative Officer & Partner

Heather Feit, Executive Vice President

Jenny Bohuslavsky, Executive Vice President, Head of Client Service

Notable long-term clients:

American Express, Chipotle Mexican Grill, Nike, Meta

New client wins:

Beam Suntory (Basil Hayden, Tres Generaciones)

How are you innovating and moving the industry forward?

“Day One is committed to help move our industry forward in several ways, including initiatives around diversity, equity and inclusion, as well as fostering the next generation of talent. Most recently, we reinforced our commitment to being an anti-racist organization with DEI programming and training across the agency. Additionally, we host monthly safe space conversations with our entire staff facilitated by a DEI expert to encourage open and honest dialogue regarding social and racial injustices plaguing our communities and society overall (i.e. current events/hate crimes, etc.).

“To grow the next generation of talent, Day One’s apprenticeship program allows managers to nurture new talent and gives participants first-hand experience. The program is designed to offer the opportunity to learn about our award-winning business, gain valuable experience, and work directly with team members. A highly successful element of our talent strategy, we’ve graduated over 77% of apprentices to full-time roles. We launched The Ones to Know (TOTK) - our dedicated resource designed to elevate underrepresented creators who are driving subculture trends. We started TOTK to combat the sea of sameness crowding the influencer/creator landscape and it fueled our desire to elevate fresh perspectives and emerging talent. We’ve worked with 500+ creators since launch.

“In 2021, we refreshed AskGenZ, our youth insights arm, in order to share the resources of our community of Gen Z responders with those looking to understand the next generation of consumers.”

Contact The PR Net