The PR Net 100, 2022: Krupp Group

Since 2005, Krupp Group has been keeping on the pulse of PR industry trends to support brands across fashion and jewelry to become consumer cult favorites. Affiliate PR has become a big part of their service offering for that reason, as evidenced by their successful organic influencer seeding program with Instagram tastemakers for Cesta Collective. Under Cindy Krupp’s leadership, the agency further expanded its capabilities with sister Gen-Z influencer agency 28 ROW, where they connect brands with Gen-Z nano influencer content creators. Michael Stars’ long term partnership with thredUP, the launch of San Francisco-based jewelry brand CAST’s collaboration with Lauren Harwell Godfrey and celebrity and influencer placements for the Dr. Martens x Rick Owens collab.

Leadership team:

Cindy Krupp, Owner

Notable long-term clients:

Eva Fehren, Foundrae, Michael Stars, Dr. Martens, Aquatalia

New client wins:

Hunter Boots, Kin Euphorics, K-Swiss, CAST Jewelry

How are you innovating and moving the industry forward?

“We're constantly evaluating what is needed to support our brand partners and further educating ourselves in the ever changing space (like affiliate PR) and expanding our capabilities so that we can continue to be effective long-term partners to our clients.”

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