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The PR Net Digital Event Recap: Taking Control of Your Brand Visibility in the Era of AI Search

AI-powered search is reshaping how brands appear and are discovered online. In our recent webinar, Mirza Germovic, SVP of AI Solutions at Edelman, shared strategies for navigating this new landscape. As large language models like ChatGPT and Copilot increasingly replace traditional search results with single authoritative answers, generative engine optimization (GEO) is emerging as a key comple...

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What Most PR Agencies Are Missing About AI Search (And Why It Matters Now)

AI-driven search is reshaping how brands are discovered, and PR is emerging as a key driver of that visibility. Cara Corbett, partner growth manager at SUSO Digital, explains why marcomms teams nee...

AI Won’t Replace PR. But It Will Make Us Better At It

AI is reshaping communications, but rather than threatening marcomms pros, it’s opening space for practitioners to focus on the creative, strategic work that matters most. Ed Harrison, managing dir...

Why Integrated Agencies are Winning

Winning attention today takes more than great PR — it’s about bringing every specialty together to shape how people discover and connect with brands. We spoke with leaders of integrated agencies to...

The PR Playbook for Bringing International Brands to the U.S. Market

Breaking into the U.S. market is no small feat for brands, and what works abroad doesn’t always translate stateside. From cultural nuances to regional consumer habits, international brands face a c...

A Marcomms Pro’s Guide to Miami

Miami isn’t just a vibrant coastal city—it’s a hotspot for marketing and communications pros who are shaping culture, building standout brands, and bringing campaigns to life with a uniquely Miami ...

The New Digital PR Playbook: Turning Search Algorithms into Storytelling Opportunities

The convergence of search algorithms and storytelling is redefining how brands build visibility and authority in the digital age. 5WPR Founder Ronn Torossian explores how PR practitioners can harne...

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