Journal
AI-powered search is reshaping how brands appear and are discovered online. In our recent webinar, Mirza Germovic, SVP of AI Solutions at Edelman, shared strategies for navigating this new landscape. As large language models like ChatGPT and Copilot increasingly replace traditional search results with single authoritative answers, generative engine optimization (GEO) is emerging as a key comple...
Search
As New York Fashion Week approaches, we wondered how brands are rethinking what participation looks like in today’s landscape. For some, the runway remains central; for others, the focus is on inti...
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The culinary scene is heating up, with some exciting spots already open and others set to debut this fall. From elevated dining and modern steakhouses to immersive events and inventive drinks, chef...
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In this series, we shift the spotlight from client coverage to the PR pros behind the scenes, discovering the destinations they’re traveling to and what they’re bringing with them. This week, we sp...
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Our most recent webinar focused on how to assess fair pay, measure influence, and define value in today’s evolving creator economy. Courtney Vanpraag, affiliate coach at impact.com, moderated a dyn...
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The world of interiors is constantly evolving, and a group of talented, visionary creators are leading the way. From interiors that feel effortlessly personal to products that blend style and funct...
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As AI continues to reshape industries, newsrooms are at the forefront of exploring both its potential and its pitfalls. Lisa van der Pool, executive vice president of media strategy at Inkhouse, an...
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