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As brands and agencies face tighter budgets and shifting priorities, the traditional PR model is getting a rethink. Enter fractional PR—a flexible, cost-effective approach that offers access to senior-level strategy and hands-on execution without the commitment of a full-time hire or large agency retainer. From early-stage startups to lean in-house teams, more organizations are turning to fract...
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From bold hospitality debuts to art-driven boutique concepts, a new wave of venues is reshaping the experience economy. This roundup highlights standout openings across Miami, New York, London, Mon...
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In a fast-changing marcomms world, these standout Substacks are quickly becoming must-reads for staying plugged into media, messaging, and industry moves. From insider media intel to unfiltered tak...
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After years in the PR world, Miles Harris, Vice President - Lifestyle at PURPLE, knows what makes candidates stand out. Here, he shares clear, actionable tips to help publicists at any level naviga...
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Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves ...
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As search behaviors evolve with the rise of generative AI, brands must rethink how they show up online. In this piece, Inkhouse’s Kaley Carpenter, Rachael Durant, and Liv Glod explore why generativ...
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With so many events happening at Cannes Lions, navigating the best ones can be overwhelming. To help you cut through the noise, we’ve curated a standout list of must-attend experiences that bring t...
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