The PR Net

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Rethinking the PR Tech Stack: What to Measure, Evaluate and Invest In for 2027

Generative AI has changed how brands are discovered and perceived, and the PR tech stacks built to monitor coverage and measure reach no longer tell the full story. In a new report, Double Forte CEO Lee Caraher makes the case for trading monitoring for intelligence: tools built around the questions leadership actually asks, chief among them whether communications changed how the brand is unders...

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The Members' Club, Reimagined: New Openings to Know

The members' club is evolving, with a new wave of openings rethinking what it means to gather, from wellness-led social spaces to sky-high salons built for dining, business and culture. Spanning Be...

When the 'Buy Now' Button Is Complicated: Navigating PR in Regulated Industries

For brands in industries like wine and spirits, CPG, and wellness, the path from story to sale runs through distributors, retailers, and a web of legal rules that most PR playbooks never account fo...

NYFW by the Numbers: Key Takeaways from the SS27 Shows

New York Fashion Week SS27 generated $326.3M in total media value, a 19% jump from last year, but the season's success was far from evenly shared. A new report from WeArisma reveals that just three...

In Events, the VIC is the new VIP

The event guest list has long been the clearest signal of a luxury brand's priorities, and now its familiar roster of editors, celebrities and influencers is getting an edit. A quiet recalibration ...

Design Happenings This Fall

This fall's design calendar is as full as it is inspired, with something for every corner of the industry. The season brings intimate cocktail evenings, immersive installations and conversations wi...

Guide to Armory Week 2026

As September settles in, Armory Week returns to New York, filling the city's fairs, galleries, and project spaces with some of the most compelling work on the global art calendar. With so much to s...

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