The PR Net

Journal

In this series, we shift the spotlight from client coverage to the PR pros behind the scenes, discovering the destinations they’re traveling to and what they’re bringing with them. This week, we spoke with Julia Perowne, Founder and CEO of PEROWNE INTERNATIONAL; Anne-Cecile Blanchot, Co-Founder of August Twenty Eight; and Lauren Kaufman, Managing Director, Public Relations, North America at MMG...

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How to Take the Thrill of Festivals Beyond the Festival Grounds

Festivals have long been cultural touchstones, drawing audiences who crave connection, creativity, and memorable experiences. But how can brands capture that same energy beyond the festival ground...

The PR Net Digital Event Recap: Taking Control of Your Brand Visibility in the Era of AI Search

AI-powered search is reshaping how brands appear and are discovered online. In our recent webinar, Mirza Germovic, SVP of AI Solutions at Edelman, shared strategies for navigating this new landscap...

What Most PR Agencies Are Missing About AI Search (And Why It Matters Now)

AI-driven search is reshaping how brands are discovered, and PR is emerging as a key driver of that visibility. Cara Corbett, partner growth manager at SUSO Digital, explains why marcomms teams nee...

AI Won’t Replace PR. But It Will Make Us Better At It

AI is reshaping communications, but rather than threatening marcomms pros, it’s opening space for practitioners to focus on the creative, strategic work that matters most. Ed Harrison, managing dir...

Why Integrated Agencies are Winning

Winning attention today takes more than great PR — it’s about bringing every specialty together to shape how people discover and connect with brands. We spoke with leaders of integrated agencies to...

The PR Playbook for Bringing International Brands to the U.S. Market

Breaking into the U.S. market is no small feat for brands, and what works abroad doesn’t always translate stateside. From cultural nuances to regional consumer habits, international brands face a c...

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