The PR Net

Journal

Influencer Marketing: What’s Working & What’s Not

The influencer playbook is being rewritten. In this roundup, industry leaders reveal what’s getting real results—and what’s getting scrolled past. Read on for their hot takes, fresh tactics, and a few hard truths about what no longer works.Emma Chamberlain x Pinterest courtesy of Autumn CommunicationsCarmela Feliciano, VP of Talent & Creator, Autumn CommunicationsWhat’s working:We’re seeing...

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Hiring Tips For Every PR Job Seeker

After years in the PR world, Miles Harris, Vice President - Lifestyle at PURPLE, knows what makes candidates stand out. Here, he shares clear, actionable tips to help publicists at any level naviga...

The Rise of Affiliate Strategy Inside PR Agencies

Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves ...

GEO is the New SEO

As search behaviors evolve with the rise of generative AI, brands must rethink how they show up online. In this piece, Inkhouse’s Kaley Carpenter, Rachael Durant, and Liv Glod explore why generativ...

Top Picks for Cannes Lions 2025

With so many events happening at Cannes Lions, navigating the best ones can be overwhelming. To help you cut through the noise, we’ve curated a standout list of must-attend experiences that bring t...

The PR Net Digital Event Recap: How Brands Can Work with Arts & Cultural Institutions

In this week’s webinar, we explored how arts and culture collaborations can elevate brand marketing and deepen audience connection. Sara Fitzmaurice, Founder & CEO of FITZ & CO, and Daniell...

The Trends Defining Summer Travel

This summer is all about traveling with intention—and a little flair. We asked some of the top minds in travel marketing and PR to share the one trend they believe will define the season ahead. The...

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