BMF was brought in as creative and production partner to reimagine the White House’s Grand Foyer / Cross Hall and Great China Room for the holiday season. In our first year working together, BMF assembled a team of experts to bring holiday magic to the White House, inspired by Dr. Biden’s vision alongside a host of collaborative partners, volunteers and their in-house team.
“It was an honor to be selected by the White House to bring this special part of the year into American history and households. Being a part of these moments of joy in the US and around the world, particularly around this year’s theme of “peace and light,” was an incredible experience for our team,” said Brian Feit, Partner & Founder, BMF.
The Cross Hall and Grand Foyer (via The White House)
The Grand Foyer (Official White House Photo by Katie Ricks)
The Cross Hall unites the State Rooms of the White House, with the East Room and State Dining Room at the opposite ends, and the Green, Blue, and Red Rooms opening from the south side. The slightly arched ceiling springs from the cast plaster molding designed during the Theodore Roosevelt Renovation of 1902.
Suspended overhead in the Cross Hall is a cascade of peace doves flying above. Christmas trees trimmed with red and green plaid décor, as well as a vintage red truck, complete the holiday scenery.
The Cross Hall (Official White House Photo by Katie Ricks)
The Cross Hall (Official White House Photo by Erin Scott)
The China Room (via The White House)
Food is love. A baker’s bench and artisanal breads set the scene in this room, reminding guests of the peaceful, patient, and loving process of baking bread.
The China Room (Official White House Photo by Katie Ricks)
The China Room, which was first introduced as a display room by First Lady Edith Wilson in 1917, houses tableware used by past presidential families. Most presidents, beginning with George Washington, are represented by either a personal or State Service of porcelain, glass, or silver. Each piece recalls the State Dinners and celebratory meals that have brought together world leaders, diplomats, and other White House guests.
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The PR Net recently hosted an exclusive webinar exploring how members can maximize their opportunities within the network. The session covered everything from securing editorial coverage and event highlights to contributing thought leadership and engaging in social media collaborations, including expert-led webinars and Instagram takeovers. Designed to help members and prospective members alike, the webinar offered actionable insights on leveraging The PR Net's platform to elevate their profiles and amplify their reach. Read the takeaways below, and access the event presentation here.
The takeaways:
