Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Evins has been an industry leader for decades, but what sets the agency apart today isn’t just storied heritage – it’s the leadership's commitment to thinking outside the traditional PR box. Mo...
James Curich and John Weiss stay on the pulse of what’s innovative in the world of PR, and adjust their agency strengths accordingly. Case in point: they have increased their offerings in the d...
Beauty PR mainstay Bold PR has been strategically focused on increasing its scope of work with existing and long-term clients this past year, and their efforts have been met with great success....
An entirely female-founded company with an all-female staff, The Oriel Company may have only launched in 2020, but they have already seen massive success representing top names in music and fil...
Joey Hodges’ Demonstrate has been making strides since its launch, and their recent updates are no exception. Most notably, the San Francisco-based agency (with a satellite office in NYC) annou...
Recognizing the need for an integrated marketing approach, CEO Anna Crowe restructured Crowe PR away from the traditional agency model and into specific departments – media relations, social an...
