The PR Net 100, 2022: Crowe PR

Recognizing the need for an integrated marketing approach, CEO Anna Crowe restructured Crowe PR away from the traditional agency model and into specific departments – media relations, social and digital – that work hand-in-hand with the PR team to best serve clients. Her approach proved successful, as the agency has significantly increased its national footprint and doubled its team of PR, social media and integrated marketing professionals. The company has also grown its roster by 150 percent, signing several Fortune 500 brands, public companies and healthcare companies. Most recently, Crowe’s agency added dedicated paid social and affiliate marketing divisions as well as more robust thought leadership programs, including podcast opportunities and content creation, to further elevate clients’ reputations as experts in their fields. Crowe PR shows its commitment to advancing DEI in the industry through their all-female team and client roster of female-founded and minority-led brands and organizations.

Leadership team:

Anna Crowe, Founder & CEO

Notable long-term clients:

Skrewball Peanut Butter Whiskey, DermTech, Sanuk, Jamba Juice, DocGo, STM Goods, Fresh Clean Tees, Liberty Station, Valor Hospitality Partners, Everyday California, Kimpton Hotels

New client wins:

Urovant, Core-Tex, Alexander Daas, Half The Story, Sonendo, Side Bar

How are you innovating and moving the industry forward?

“As an integrated public relations and marketing agency specializing in mid to large-sized consumer goods, hospitality, healthcare and technology brands, Crowe PR focuses on reputation management and delivering results that generate strong ROI for our clients. We take a holistic marketing approach centered around our clients’ goals and make a concerted effort to focus on both qualitative and quantitative ROI. With this, we’re able to understand what truly moves our clients’ businesses forward and create campaigns that often go above and beyond the traditional public relations landscape. Services include media relations, thought leadership, crisis communications, social media management, influencer marketing and content creation. In addition to showcasing the impact public relations can have on business, our team is active in PR and marketing communities, contributing time and efforts to related organizations, events, publications, schools and more.”

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