The PR Net 100, 2022: CURICH|WEISS

James Curich and John Weiss stay on the pulse of what’s innovative in the world of PR, and adjust their agency strengths accordingly. Case in point: they have increased their offerings in the digital space to include managing digital advertising and affiliate marketing programs for clients including Verlasso Salmon, Brother’s Bond Bourbon, La Maison du Chocolat and more. They’ve also started offering brand strategy and creative, working with clients to refine or update their master brand 360-degree strategy and how that gets brought through the line, not just in the PR space. All of this is possible because of leadership’s dedication to training their team. CURICH|WEISS regularly brings in marketing experts to educate employees on where PR, digital and influencers fit within the broader marketing ecosystem and larger business plan. The agency also hired veteran journalist Alyssa Haak as Director of Media Relations, and she now works with the team on best-in-class media relations practices.

Leadership team:

James Curich, Co-Founder & Co-CEO

John Weiss, Co-Founder & Co-CEO

Notable long-term clients:

Corinthia Hotels, Coldwell Banker Commercial, La Maison du Chocolat, Goodnight Group (The Flatiron Room, Fine & Rare, The Morning Dram), Verlasso Salmon, Copper Cane Wines & Provisions (Belle Glos, Quilt, Böen, Elouan wines), Cognac Frapin, Casa Lumbre Spirits, Keeper’s Heart Irish + American Whiskey, Kona Brewing Co., RockLove Jewelry, Superbia

New client wins:

Ritz Carlton Maui Kapalua, Fairmont Grand Del Mar (San Diego), Victorinox, Gray Jones Media (world’s fastest growing LGBTQ media company), Brother’s Bond Bourbon (Ian Somerhalder and Paul Wesley), Isla di Califa Spirits, Tecoda (RTD), Life Force

How is the agency advancing DEI in the industry?

“DEI is incredibly important to us, and our team reflects this; we recruit individuals who can bring different backgrounds, experiences and talents to the group, and to our work for clients. We work with clients to whom this is equally important and we regularly plan campaigns and long-term initiatives to promote and celebrate DEI. In the past year, we began working with The Community Spirit Vodka, a brand that was founded with equality and equity for all as a founding principle. This brand is all about putting our time, tools and talents to work for changemakers – organizations and individuals leading social change for the community. We are regularly forging new relationships with similar organizations at the national and local levels to build new programs and support their work in the DEI space. The LGBTQ community is another important space for the agency. Co-founder and co-CEO James Curich is an Organizing Member of the Superbia Credit Union, a profit-for-purpose financial institution designed to benefit the LGBTQ community and build equity and equality through financial resources that help level the playing field. Co-founder and co-CEO John Weiss is an active volunteer with School on Wheels, a nonprofit organization dedicated to tutoring homeless children in California to help provide opportunity for the next generation.”

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