The PR Net 100, 2022: Demonstrate

Joey Hodges’ Demonstrate has been making strides since its launch, and their recent updates are no exception. Most notably, the San Francisco-based agency (with a satellite office in NYC) announced they acquired DDW (formerly known as Deutsch Design Works). The acquisition brings Demonstrate over 27 years of innovative brand story architecture and design chops, fresh insights, bold ideas and creativity across its community of thinkers, brand storytellers and designers. Not to mention that with the acquisition comes relationships with marquee brands including Amazon, Annie's Homegrown, AB InBev, Campbells, Energizer, House Foods, Nestlé, Sprint, Starbucks, The Clorox Company, think! and Unilever. Demonstrate is now positioned as a full-spectrum end-to-end agency, which is fitting, since Hodges’ team prides themselves on breaking established industry rules and developing new strategies to tell brand stories in interesting, unconventional ways.

Leadership team:

Joey Hodges, Founder & CEO

Notable long-term clients:

CG Roxane (Crystal Geyser Alpine Spring Water), Cool Effect, Luxardo, HIRSCH, RightRice, f'real, Incredo Sugar, The Caviar Co., Goldman Environmental Prize, Adam Hall, Lagunitas, Pinterest

New client wins:

MyFitnessPal, The Caviar Co., lululemon, Bi-Rite Market, Aurora Farms, DazedDucks, Bota Box, MIXT, House Foods, destination:Tiburon, Sur La Table, Volta Charging

How is the agency advancing DEI in the industry?

“As a minority owned and operated boutique agency, DEI is ingrained in our DNA. From our own hiring process and procedure to our external vendor support procurement, we pride ourselves on always looking at the whole and how we can make any/all of our work diverse, inclusive and equitable.”

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