The PR Net 100, 2022: The Oriel Company

An entirely female-founded company with an all-female staff, The Oriel Company may have only launched in 2020, but they have already seen massive success representing top names in music and film. In the past year alone, The Oriel Company has exceeded one benchmark after another in terms of media and branding. The company stands out as one of the only firms in the business to represent clients nominated at the Academy® Awards, EMMY® Awards and GRAMMY® Awards in the same year. The Oriel team stays on top of the entertainment game by evolving and progressing with the industry. Embracing the synergy between traditional and new media, the company’s specialties now include social media consulting and content creation. Offering these services further separates The Oriel Company as an outlier in the field, as does their involvement in mentorship programs with Live Nation, the Harlem School of the Arts and the office of Eric Adams, Mayor of the City of New York.

Leadership team:

Carleen Donovan, Co-Founder

Chloe Walsh, Co-Founder

Jen Appel, Co-Founder

Notable long-term clients:

Questlove, Zoe Kravitz, Phoebe Bridgers, Lenny Kravitz, Adam Levine, Robyn, André 3000

New client wins:

Jamie Campbell Bower, Imagine Dragons, Devon Ross, Wet Leg, Phoebe Bridgers, Amazon Music Hip-Hop, 88Rising, Live Nation Urban’s Juneteenth: A Global Celebration For Freedom Live From the Hollywood Bowl, Stagecoach Festival, Kelsea Ballerini, Two One Five Entertainment

Are there any new practice areas that you've started offering?

“The Oriel Company now provides social media consulting and content creation. In terms of social media consulting, the staff advises on photo, video and text posts across platforms, offering insight for both timing and style. This enables a 360-degree approach to public relations, leveraging both traditional and social media to maximize the impact of each announcement and project. Additionally, the company leads content creation strategy. This entails hiring and liaising with photographers and videographers in order to capture moments worthy of posting and sharing with media—whether it be an intimate concert or getting ready for the Met Gala.”

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