The PR Net

Journal

Influencer Marketing: What’s Working & What’s Not

The influencer playbook is being rewritten. In this roundup, industry leaders reveal what’s getting real results—and what’s getting scrolled past. Read on for their hot takes, fresh tactics, and a few hard truths about what no longer works.Emma Chamberlain x Pinterest courtesy of Autumn CommunicationsCarmela Feliciano, VP of Talent & Creator, Autumn CommunicationsWhat’s working:We’re seeing...

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5 Marcomms Podcasts You’ll Want to Keep on Your Playlist

Whether you’re looking to sharpen your skills, spark new ideas, or stay current on the latest in media and communications, a great podcast can go a long way. These five shows stand out for their sm...

A Marcomms Pro’s Guide to Montréal

Montréal is more than just a creative hub—it’s home to a tight-knit community of marketing and communications pros who are shaping culture, building standout brands, and bringing global campaigns t...

The Power of Storytelling in PR: 5 Tips to Help You Craft a Narrative that Resonates

As founder and CEO of JMGPR, Jenna Guarneri has seen firsthand how storytelling can transform a brand’s message from noise into impact. In this piece, she shares five practical tips to help PR prof...

Fractional PR Is Booming—Here’s Why Brands and Agencies Are Embracing It

As brands and agencies face tighter budgets and shifting priorities, the traditional PR model is getting a rethink. Enter fractional PR—a flexible, cost-effective approach that offers access to sen...

In the Age of AI, SEO Looks a Lot Like PR

In the evolving digital landscape shaped by AI, the rules of visibility are being rewritten. Heidi Ruggier, founder and CEO of Matte PR, breaks down why traditional SEO is losing ground—and how PR ...

June Gen Z Trends: Labubu Nation, Sitcoms Are Back and Summer Pop

DKC’s culture team is back with their June pulse check on all things Gen Z. From gremlin-core collectibles to TikTok-fueled pop stars and the return of the sitcom, here’s what’s been consuming youn...

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