DKC’s culture team is back with their June pulse check on all things Gen Z. From gremlin-core collectibles to TikTok-fueled pop stars and the return of the sitcom, here’s what’s been consuming young minds this month.

Headphones on and Labubus on bags, welcome to June! Gremlin toys are the new It accessories, TikTokers are fully evolving into pop stars and prestige show runners, and we are deep in the cosmetic transparency era. Grab your Rhode Peptide Glazing Fluid, your cousin’s Peacock login, and your emotional support goblin. Here’s what’s melting our brains this month.
Propaganda we are falling for:
Labubu Nation Rises ๐น๐ฆท
- Move over Sonny Angels! ๐ผ๐ There’s a new, collectible chaos agent in town. These mischievous little gremlins have the internet (and fashion) by the throat
- Fans of these Babadook-adjacent stuffies include Rihanna and BLACKPINK’s Lisa ๐โญ๏ธ๐ต
- They’re sold in blind boxes, so you really don’t know what goblin you’re getting ๐ง
- People are going feral (Case in point: Century City POP MART at 4:45am.) Grown adults btw ๐ง
Rhode to Riches:๐Hailey Bieber๐ is THAT girl ๐ฐ๐
- Do NOT underestimate the ๐ธ spending power ๐ธ of Gen Z – especially when it comes to skincare ๐ซง๐งผ
- Rhode, the dewy-faced darling of beauty TikTok, just sold to E.l.f. for a cool $1 BILLION. Yes, billion. With a B ๐ฎ
- Now she's reportedly worth more than Justin ๐งข๐ถ (even after he sold his music catalog)
- Well, JB had to eat his words after he told his wife she'd "never be on the cover of Vogue"? ๐ฝ๐ฝ๐ฝ Hails, why is your husband your biggest opp? ๐๐๐
โ ๏ธNew Trend Alertโ ๏ธ: We’re being open about our cosmetic procedures
- Transparency is IN. Shame is OUT ๐๐๐
- Celebs like ๐ฆBarbara Corcoran๐ฆ (Neck lift, eye lift, ear filler 4x a year), ๐Kylie Jenner๐ ( “445 cc, moderate profile, half under the muscle & silicone”) and ๐Bethenny Frankel๐ (Dr. Baker, NYC) have taken to TikTok to share their work
- TikTok has become a PR platform for plastic surgeons including: Dr. Blaine, Dr. Garth Fisher and Dr. Sterry ๐๐ฅผ
The Summer Pop Girls Came from TikTok
Addison (formerly Rae) is officially a pop star now ๐ค๏ธโ๏ธ๐ฉฐ๐
- She went from TikTok dances at the Hype House to Pitchfork darling, scoring an 8.0 on her debut album (the same rating as Lady Gaga’s Mayhem) ๐คฏ
- She celebrated with an iconic release party at The Box in NYC ๐๐ last Thursday, performing her newest hits for top fans ๐ชฉ๐จ๐พ
- “Stop trying to make Addison Rae happen.” It’s too late.โ She is happening
- Oh, and rumor has it, she’s dropping the “Rae” ๐ซข
Romy Mars is the final boss of Nepo-Pop ๐ถ๐ธ๐
- The daughter of Sofia Coppola and Phoenix frontman, Thomas Mars is here to claim her crown ๐
- Her new single A-Lister is self-aware, synthy, and a certified summer bop ๐ค๏ธโ๏ธ
- SC directed the music video ๐ฅ๐
- Oh, and all her promo is on TikTok ๐คณ
- Gen Z favs ๐Charli XCX๐, ๐ฅฏRachel Sennott๐ฅฏ and๐ Jake Shane๐ are cheering her on
And the Lorde album will be here so so soon. ๐๐ฟ๐ง
It’s a ๐ฅ ๐ Couch Potato Summer™ ๐ฅ ๐
Sitcoms are back, baby! Move over Friends, and step aside Girls. This generation is obsessed with these new, binge-worthy shows: Overcompensating and Adults. ๐บ๐
We’re headed back to Cousins Beach this summer for the final season of The Summer I Turned Pretty ๐ฆ๐ฉฑ๐๐โ๏ธ๐ธ๐ญ๐ญ and it’s looking intense ๐
- An Engagement? ๐
- A Car Crash? ๐๐ข๐
- Brother-on-Brother fight? ๐ฅ
- Will Belly choose Conrad, Jeremiah or herself? ๐ซฃ
Reality TV Summer is heating up ๐ฅ๐๐Love Island USA๐๐ is back
- Every day is a new journey. It’s hard to keep up here, so you just have to tune in
What we love about this show: It’s ALWAYS a microcosm of dating in the real world ๐๐