PURPOSE OF THE ROLE
The Account Executive will be tasked with contributing to the overall success of client strategies, including the implementation of multi-channel, 360-campaigns spanning earned media, digital marketing, and partnerships to a high standard in a dynamic and creative environment. This includes being accountable for delivering on their client campaigns to achieve the expected results, including excellent administrative and communicative skills – both verbal and written, with the ability to meet and manage deadlines, draft and distribute press materials, liaise with the media and facilitate press requests, and contribute to the organization of client events, among other essential tasks. The Account Executive will gain relevant industry experience by working across multiple types of cultural accounts at any one time. They will meet regularly with their line manager and/or Account Director, to give updates on their work and to gain mentorship and direction, in an effort to ensure both client strategies and professional career goals are being achieved.
JOB DESCRIPTION
Client Campaigns
- Collaborates with their wider team to help deliver excellent, creative campaigns including optimum coverage results for all their clients, in order to add value and maintain an effective working relationship with their clients
- Responds appropriately to incoming media inquiries, builds their own network of journalists and develops a thorough understanding of how to pitch and secure coverage across long- and short-lead outlets in order to proactively drive forward innovative and thoughtful campaign results on a daily basis
- Drafts and sources strong campaign assets including press releases, other written materials, media images and film content, ensuring all copy, including captions and copyright permissions, are in place and approved, before issuing externally, to attract maximum interest in the stories they're telling on behalf of their clients
- Schedules interviews, photo shoots and film crews, as well as assists with the organization of press conferences, photocalls and press trips, to help achieve the desired campaign results
- Communicates internally with colleagues to support joined-up cross-company and cross-office pitching as relevant, to help ensure all key international coverage opportunities are explored and ideally secured for our clients
- Supports on drafting and scheduling content across various platforms on behalf of clients (social media, website, e-flyers, etc.)
- Supports on community engagement across social media accounts on behalf of clients, flagging concerns to line managers
- Supports on the creation of digital toolkits and press kits to share with external partners and the media
- Proposes creative ways to engage with and build new audiences as part of overall client campaign
- Stays on top of digital trends and industry news and shares this with the wider team in staff meetings
- Conducts qualitative and quantitative research, digital audits and metrics analysis for client campaigns as needed
Account Administration
- Manages the day-to-day administration of their client accounts, and delivers on their agreed outcomes to ensure their accounts run effectively
- Regularly communicates with their clients, including sharing the clipping, tracking and reporting of press coverage in a timely fashion – the all-important campaign results! – and coordinates and books in client meetings, and takes/circulates minutes as appropriate, to ensure an accurate record is shared of what actions have been agreed, who is responsible for what and by when
- Drafts and updates campaign documents and maintains accurate client folders, filing and archiving on behalf of the team on a regular basis, so that the latest information can be accessed by the team as required
- Assists with client research, booking any client-related travel for the team and ensuring all important client and wider industry dates are entered into the office calendars
Office / Team Responsibilities
- Acts as an ambassador for the Company and a role model for their peers including assisting with the training of their peers and effectively managing Junior Account Executives or seasonal interns as relevant
- Actively contributes ideas and knowledge-sharing in staff meetings and by email, such as relevant industry intel or coverage, circulating to teams and across the offices as appropriate, reading magazines as part of the rota and circulating coverage in the daily email office updates, and providing updates for the company database, and being part of the magazine rota
- Attends client and industry events in an official capacity to help build out their networks and develop their knowledge of the sector
- Performs any other task as required by Group Chief Executive, Managing Director and/or US Directors
Qualifications
- 1-3 years of work experience within the arts and culture industry, or in the field of communications
- Passion for the important role arts and culture play in enriching our lives
- Knowledge of the media and digital communications landscape
- Ability to adapt and excel in an agile environment, working on multiple clients and internal projects in tandem
- Excellent communication skills, written and spoken
- High attention to detail
- Collaborative team player with a willingness and enthusiasm to learn
- An educational background in contemporary art history or communications would be an asset
Sutton is an Equal Opportunity Employer and committed to eliminating discrimination and encouraging diversity in the workplace. We aim to provide equity and fairness for all job applicants throughout the interview process and do not discriminate on grounds of gender, marital status, age, race, ethnic origin, sexual orientation, religious beliefs or disablement.
