Krupa Consulting is seeking a passionate publicist with a love for wellness, lifestyle, and sustainability to join our growing team (5+ years of experience). We’re looking for a strategic and creative media mind with a sharp eye for trends and a deep understanding of what drives culture, someone who can help lead our growing roster of mission-driven lifestyle and wellness brands.
The ideal candidate is a strong communicator and natural storyteller with at least five years of PR experience, a proven track record of top-tier media wins, and the confidence to lead client accounts with clarity and vision. You thrive in a fast-paced, collaborative environment and are energized by big ideas, thoughtful execution, and purpose-driven work.
You live and breathe lifestyle, tracking the latest in sustainability, wellness, and consumer behavior across platforms, from industry events to Substack to social media. You know where the conversation is happening and how to shape it.If you're curious, wellness-minded, and excited to help shape the future of lifestyle communications, we’d love to hear from you. Krupa is a high-energy, supportive agency where careers grow as fast as the brands we build.
Hybrid work environment: M / F work from home + Tues-Thursday in office (9-6pm ET)
What We Provide:
Medical, dental, and vision insurance
Flexible PTO and paid holidays
Annual paid digital detox day
Flexible sick time
Community Give Back: We raise funds for NAMI and other charities, walk in company 5ks, clean up local neighborhoods, donate to women’s shelters, and other acts of giving.
401(k) retirement plan with matching + free financial advising
6-weeks paid leave for new parents
$150/month wellness stipend
Summer Fridays (end work at 2pm on Fridays, Memorial Day–Labor Day)
Customized professional development and mentorship
Other Essentials:
KRUPA is committed to creating an inclusive, high-performing environment and believes we are better and stronger as an organization with authentic representation from diverse communities, backgrounds, and beliefs. We provide equal opportunities to qualified candidates and recruit, hire, train, compensate, educate, and promote persons in all positions without regard to race, color, sex, sexual orientation, religion, disability, or national origin.
All your information will be kept confidential according to EEO guidelines.
Who You Are:
Strategic Leader: You’re a proactive self-starter who doesn’t just execute, you elevate. You think big-picture, anticipate client needs, and bring smart, strategic thinking to every conversation.
Master Communicator & Operator: You communicate with clarity and confidence, manage up and down with ease, and keep complex projects moving smoothly with strong systems and attention to detail.
Lifestyle Authority: You're immersed in wellness, sustainability, and what’s shaping culture. from new supplement ingredients to viral TikTok debates to that doctor’s podcast everyone’s suddenly talking about.
Trend Spotter & Cultural Translator: You see what’s coming before it hits and know how to translate cultural shifts into brand relevance and media moments.
Compelling Storyteller: You help brands find their voice and tell stories that stick, across pitches, press releases, messaging, and founder narratives.
Media Power Player: You have real relationships with top-tier lifestyle, design, and wellness editors, and you know how to pitch them. You're regularly securing national coverage in publications that matter to clients.
Team Mentor: You’re a collaborative team player who uplifts junior team members and thrives in a people-first culture.
Connected Networker: You show up - in real life and online. Whether it's a product launch, media event, or industry panel, you're always looking for ways to expand your relationships and your clients' reach.
What You Will Do:
Lead with Confidence: Own day-to-day account management for a portfolio of mission-driven lifestyle clients, ensuring strategic execution and excellence across every touchpoint.
Drive Media Results: Cultivate top-tier media and influencer relationships that result in meaningful, high-impact coverage across print, digital, social, and broadcast.
Think Ahead: Stay on the pulse of culture, trends, and media shifts, translating what’s next into sharp strategies and creative campaigns that resonate.
Fuel Creative Collaboration: Lead brainstorms and ideate innovative brand synergies, partnerships, and storytelling angles that align with client goals.
Craft Smart Strategy & Messaging: Support in developing press materials, launch strategies, brand narratives, and media pitches that bring clients' stories to life.
Own Reporting & Results: Guide the creation of monthly reports, recaps, and analytics that demonstrate ROI and keep clients informed and inspired.
Build Strong Client Relationships: Serve as a trusted advisor and day-to-day contact, ensuring clear communication, strategic direction, and partnership at every level.
Mentor & Inspire: Manage and mentor junior team members, fostering professional growth while ensuring high-quality work and thoughtful collaboration.
Oversee Media Moments: Lead planning, execution, and follow-up for client events, panels, and activations—ensuring media attendance and post-event coverage.
