Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
You may not know Superjuice by name (yet), but if you know Pizza Hut and The Kardashians on Hulu, you’ve had a taste of the agency’s work. Founded by Maggie Gallant, Superjuice stands out not o...
Lividini & Co. (L&Co.) saw great success this past year with strong communications strategies in livestream shopping, connected commerce and pivotal brand acquisitions for long-term cli...
Iman Hasan launched her namesake agency in 2020, the culmination of her career experience both on the media side at Condé Nast and in senior roles at Liberty of London, Kreps DeMaria, 5th Colum...
It hasn’t quite been two full years since Emma Paton launched her namesake consultancy, and she’s already helped launch, grow and scale global names in luxury and fashion. No surprise though, c...
Bill Burton founded Bryson Gillette in January 2020 with two employees and one client. Today, the minority-owned consulting firm counts 29 team members, and has worked with more than 100 politi...
From São Paulo to New York, Miami to Mexico City, Rafael Azzi’s team has its international bases fashionably covered. AZZI+CO represents emerging and legacy brands across fashion, jewelry, hospital...