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Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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As search behaviors evolve with the rise of generative AI, brands must rethink how they show up online. In this piece, Inkhouse’s Kaley Carpenter, Rachael Durant, and Liv Glod explore why generativ...
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With so many events happening at Cannes Lions, navigating the best ones can be overwhelming. To help you cut through the noise, we’ve curated a standout list of must-attend experiences that bring t...
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In this week’s webinar, we explored how arts and culture collaborations can elevate brand marketing and deepen audience connection. Sara Fitzmaurice, Founder & CEO of FITZ & CO, and Daniell...
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This summer is all about traveling with intention—and a little flair. We asked some of the top minds in travel marketing and PR to share the one trend they believe will define the season ahead. The...
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Maintaining strong brand connections is more important than ever as consumers tighten their budgets in uncertain economic times. Brands that build genuine emotional resonance and align with custome...
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The inaugural PR Net Tech Demo Summit, held at the Andaz 5th Avenue on May 14th, set a new standard for innovation in communications and marketing, bringing together industry leaders to explore the...
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