Location:
Los Angeles, CA and New York, NY
Field:
PR/Communications
Min. Experience:
10+
year(s)
Basis:
Full-time
Description:
About JBC: Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands’ respective categories.
JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, agency-wide monthly mental health days. We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.
Some of our competitive, human-first programming includes:
- Split in-office x work-from-home schedule
- Flexible PTO and four-day summer workweeks
- Commitment to DEI via workshops, speaker sessions, and engagement opportunities
- Ongoing philanthropic events, both in-person and virtually
About the Job:
VPs manage and execute day-to-day public relations efforts for their division, manage clients on a day-to-day basis, as well as mentor internal team members empowering them to do their best work. Senior-level staff are also a cheerleader for the agency -- suggesting new initiatives for team building, keeping a positive work environment, and mentoring junior-level staff -- and have developed strong relationships with the media. With a roster of dynamic venture-backed brands, you will lead strategy, craft messaging, and leverage media relationships to create compelling narratives that support your client’s vision and mission. The VP of Beauty should have a strong understanding of the consumer beauty space, as well as have strong relationships with beauty reporters across national and regional (primarily New York and Los Angeles) business and consumer press.
Position Reports to: Managing Director
Requirements:
Your Responsibilities:
- Develop PR strategies and dynamic pitches to meet client objectives and goals; Goes above and beyond traditional pitching efforts to suggest interesting media activations to support brand objectives
- Strategic planning and execution of outreach plan with little to no changes from Managing Director
- Ensure all teams are meeting client goals and objectives; keep teams on track
- Pitching and securing feature stories, brand stories, etc. on national and regional level across online, print, broadcast and podcast media
- Spearhead thought leadership media opportunities for clients / founders; work alongside JBC’s VP of Executive Speaking to ensure client is speaking at the appropriate panels and events (both in person or digital)
- Updating all client materials and other written materials
- Drafting of press releases as necessary
- Oversees monthly client reporting
- Communicating with clients regularly via email, phone and in person and building strong relationships
- Communicating daily with high-level editors/media and continuing to build strong relationships with key editors in business, beauty, lifestyle and more
- Managing and mentoring junior and mid-level staff
- Position Goal:
- Participate in new business opportunities for JBC
- Support in the drafting of new business proposals
About You:
- Bachelor’s degree
- 11+ years of beauty PR experience with significant agency experience
- A strong editorial network of beauty and business editors and writers
- A clear vision of the evolving industry and competitive landscape
- Naturally proactive, with outstanding attention to detail and meticulous organizational skills
- A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
- Skilled writer and communicator
- Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
- Vaccination against COVID-19 is a requirement if hired. Candidates may request accommodation due to disability, sincerely held religious belief, or exception required under applicable law
Apply Here
