Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Who's ready to party? Us too. Now that events are slowly and safely making their way back into our lives, we're seeing an emphasis on meaningful gatherings, whether that's a brand activation or a d...
Contributed by Flaunter
Gone are the days when an agency could send off a bunch of flowers to a journo and call it a job well done. In an ever-changing world, more is being asked of us as PR pro...
Meet Elyse Koenig, an LA-based consultant with clients across beauty, health and wellness. Elyse got a taste of all the industry angles before going out on her own, from the NYC agency scene to wor...
The events of the past year or so have underscored the urgency of our social and environmental responsibilities, though these are issues we’ve long been facing. It makes sense, then, that some cons...
As retail reopens and regains momentum, brands must take a thoughtful approach to their store strategies. From social and environmental responsibilities to keeping consumers happy, the brains behin...
We hosted a social media masterclass led by Gabrielle Blitz Rosen, founder of Townhouse Digital, an editorial house for digital brand strategy (they count Afterpay, Mandarin Oriental, Goop and many...
