Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
The wellness industry has seen exponential growth over the past few years, with both physical locations and digital platforms popping up to help consumers’ fitness, mental health and more. We could...
Contributed by Lori Riviere
Miami Swim Week will return to a fully in-person event next month after being canceled in 2020 due to the pandemic. It is set to take place from July 8-12 anchored b...
Wondering what to wear this summer? After a year (and change) spent in sweats, we’ll be the first to say that getting dressed again feels a bit foreign. As such, we rounded up top styles for women ...
Contributed by CADA Consult
Your company has values, a personality, and a mission; all together, you have your brand identity. Your brand identity is how you want your customers to think of you ...
We recently spoke with leaders in the experiential and event space to hear their expectations for the near-future of live events, which are ramping up this summer. As one pro pointed out, we’re alr...
Contributed by Tim Maleeny, Chief Strategy Officer, Havas New York
As rising vaccination numbers merge with the number of people already exposed to Covid, our year-long crawl toward herd immunit...
