Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Hue & Cry
Hue & Cry is a creative communications consultancy specializing in food, drink and travel. The growing agency made moves over the past year, growing their team and footprint; H...
LaForce
Last summer, agency founder James LaForce appointed Olita Mills as president of LaForce, staying on to work closely with clients and internal teams alike. Since then, the company has lau...
KCD
KCD has set the industry standard for four decades, representing luxury fashion brands including Balmain, Tom Ford, the CFDA, Maison Margiela and many more. With offices in New York, Los Ang...
Sandrine Charles Consulting
PR specialist Sandrine Charles started her consultancy in 2016, focusing on fashion, lifestyle and entertainment communications. She’s the brains behind recent projec...
Over 85% of publishing houses now use affiliate marketing programs to drive revenue. We delved into what this means for brand marketers and PR pros in our digital event with Chloe Reznikov, GM, Com...
Skincare brand SkinCeuticals tapped bicom for guidance on creatively highlighting its hyaluronic acid serum products. The team determined that the best way to explain and position the serums in a...
