The PR Net

Journal

Empowering the Workforce of the Future: Balancing Human Originality And AI Efficiency

The tension between humans and AI has long been debated but we’re at a turning point where we can’t ignore its power – and potential – anymore. In a new piece, Moon Kim, Executive Vice President and Corporate Practice Lead at M Booth, and Lauren Arthur, Senior Vice President on the Corporate team at M Booth, explore how organizations can embrace AI while preserving the creativity, strategy, and...

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VaynerX, Muck Rack & Ipsos Report on Modern PR: A Deep Dive Into Earned Attention in 2025

In an era of declining trust, rapidly shifting media habits, and rising demands for authenticity, modern PR must balance credibility, consistency, and reach to earn audience attention. VaynerX, in ...

The Year of AI: How Policies Shape Employee Performance

As AI becomes a daily fixture in the workplace, organizations face a new challenge: how to harness its benefits without sacrificing quality, creativity, or trust. HR Transformed’s Sara Stone explor...

What’s On My Travel List

In this series, we shift the spotlight from client coverage to the PR pros behind the scenes, discovering the destinations they’re traveling to and what they’re bringing with them. This week, we sp...

AI Evolution: A New Model for Brand Discovery

At DKC’s recent AI Evolution event, industry leaders gathered to unpack one of the biggest paradigm shifts in modern marketing: the rise of AI-driven search and its disruption of traditional brand ...

Inside LA’s Evolving Marcomms Scene

Los Angeles has long been a launchpad for creative ideas, and today, the city’s marcomms industry continues to evolve with fresh approaches to partnerships, experiences, and media. From experientia...

Social Media Trends Report 2025: Insights, Landscape, and Recommendations

The social media game is changing. Forget chasing likes and prioritizing broad reach—success now comes from cultivating communities that truly care. J/PR’s newest report shows how AI and smart soci...

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