Myriad Marketing is an established tourism marketing company with offices in New York and Los Angeles. We provide marketing solutions for the travel industry including representing international tourist offices.
We are seeking an enthusiastic PR and social media professional to work with our international tourist board clients. 4+ years experience in Tourism Public Relations is essential.
Do you meet the following criteria?
Forward-thinking, modern PR practitioner who isn’t afraid of trying new-out-of-the-box PR tactics
Possess existing relationships within the travel / tourism PR industry
A ‘can-do’ attitude with experience in both client and team management
Knows how to integrate PR efforts with those of the marketing team and are equally comfortable leading, following and contributing to initiatives.
Responsibilities will include:
Develop, plan and implement PR programs for 2- 3 of Myriad’s destination clients
Manage day-to-day PR account activities; monitor program timetable and client budgets
Maintaining key media contacts for pitches and press trip opportunities
Managing account coordinators and interns
Develop and execute strategic media pitches (traditional & online media); arrange and qualify press visits; secure local, regional and national media coverage
Orchestrate client media events as neededPlan and execute client media tours
Writing press releases, developing messaging and responding to media inquiries
Collaborate on integrated media initiatives & native content opportunitiesStrategize, manage and execute social media programs
Monitor and report on results from all activities
Skills / Qualifications:
4 + years experience in travel / tourism Public Relations essential
Knowledge and practical experience with social media including how to measure campaigns and activities
Ability to develop and write effective PR plans and client programs
Proven track record of well-targeted media placements and established relationships with media
Proven experience in building and maintaining client relationships
Excellent knowledge of all travel distribution channels including online
Ability and willingness to travel at least five days each month
Excellent verbal and presentation skills Be able to multi-task and handle several projects at one time on tight deadlines
Computer proficiency and strong working knowledge of Microsoft Office (Word, Excel, PowerPoint), Google programs, and office equipment
Ability to work both independently and collaboratively
Accomplished publicists with varied backgrounds in lifestyle, hospitality, food, beverage, fashion, and/or entertainment are encouraged to apply.