Company Description

Violetta Group is a dynamic bi-coastal communications and brand-building agency specializing in luxury lifestyle, fashion, and beauty PR. Violetta Group's team leverages emerging platforms, influential relationships, and a diverse expertise to elevate discerning brands in the United States. With a collaborative and bespoke approach, we craft tailored PR strategies to amplify our clients' unique global image and brand presence. Through our network of industry insiders, including editors, talent, and digital media experts, we are committed to delivering exceptional results and fostering lasting partnerships.

Role Description

This is a full-time in-person role based in Los Angeles, CA. We are seeking a strategic, organized, media-savvy PR Account Manager to lead day-to-day PR across luxury fashion, beauty, lifestyle, and hospitality clients. Ideal candidates bring sharp communication skills, strong editorial and talent-driven relationships, and a deep understanding of traditional and digital media.

Key Responsibilities

Media Relations and Storytelling

• Lead proactive pitching and relationship-building with key editors, writers, stylists, influencers, and talent.
• Drive strategic story development across features, launches, trends, ecommerce, spokesperson profiles, and seasonal moments.
• Oversee media campaigns, press materials, targeted outreach, and affiliate-related opportunities.
• Maintain media lists, trackers, and tools to support ongoing and launch-specific initiatives.

Events and Activations

• Manage press previews, VIP dinners, influencer activations, openings, and in-store events from planning through execution.
• Lead guest list curation, outreach, vendor coordination, onsite support, and post-event follow-up.

Client and Team Leadership

• Serve as the day-to-day client point, ensuring clear communication, strong counsel, and high-quality deliverables.
• Mentor and oversee junior team members; delegate efficiently and maintain agency standards.

• 5–7 years PR experience (agency or in-house) within luxury, fashion, beauty, lifestyle, or hospitality.
• Strong network of media + industry contacts across LA, NY, and digital markets.
• Proven track record securing high-quality editorial and new media placements and managing client communication.
• Team management experience of minimum 2 junior associates.
• Skilled writer and storyteller with meticulous attention to detail.
• Experienced in event management and cross-functional coordination.
• Proficient in Microsoft Office, Canva, Cision, and PR/communications tools.