· Provide strategic direction to clients and team
· Responsible for client satisfaction and meeting/exceeding deliverable goals
· Maintain client relationships through meetings, conference calls, general contact, meeting agendas, notes, reports, etc.
· Oversee account work for two team members (account executives), providing training, coaching, editing, mentoring and overall sound leadership
· Provide strategic, strong and consistent media results and measurement
· Handle crisis communications
· Identify stories and pitches; edit and write press releases, media alerts, photo captions, media pitches, etc.
· Develop and maintain solid relationships with journalists, bloggers and influencers
· Provide ideation and campaigns; participate in brainstorms
· Recommend and implement strategic events and partnerships
· Provide social media strategy, advice, research, campaign ideas and provide and/or supervise communications management
· Recognize and bring client issues to supervisor’s attention with a suggested solution
· Handle minor client issues independently
· Perform research and analysis of clients and the marketplace
· Stay on top of current industry news, trends and technology; attend events; network
· Be a team player, self-starter and passionate about PR
· Commute into our NYC midtown office once a week
· Undergraduate degree in related field
· Six to seven years work experience in travel/lifestyle PR; destination PR experience is a plus
· Minimum one year in a supervisory capacity managing 1-2 junior team members
· Ability to adapt to fast-paced, multi-tasking, unique work environment
· Proven ability to resolve client issues quickly and efficiently
· Exceptional written and verbal communication skills
· Outstanding team player with a positive attitude
· Ability to adapt to fast-paced, multi-tasking, unique work environment
· Experience launching campaigns with non-client partners
· Solid portfolio of secured media coverage to include national, magazine, newspaper, TV and online clips.
· Comprehensive knowledge of the media, including industry-appropriate bloggers and influencers
· Comprehensive knowledge of the travel industry
· Working knowledge of social networks (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.)
· Online community management experience (Facebook page or group administrator, forum administrator, etc.) a plus
· Knowledge of Web design, search engine optimization, and basic HTML are a plus
· Proven experience implementing PR campaigns and handling crisis using social networks a plus