Location:
New York, NY
Field:
Public Relations
Min. Experience:
7-9
year(s)
Basis:
Full-time
Description:
About JBC:
JBC is a 10-year-old media relations agency that provides a uniquely strategic approach to building brands and increasing overall consumer awareness. Founded by Jennifer Bett Meyer and Melissa Duren Conner in 2014, JBC specializes in amplifying businesses at all stages, from new-to-market startups to well-established public companies.
Touching sectors spanning fashion and beauty, health and well-being, food and beverage, technology and social impact, and more, we develop dynamic communication design that drives growth and enduring affinity for the retail landscape's most dynamic brands. We have a proven track record of associating ourselves with brands that are mission-oriented, leaving a tangible, lasting impact in the sectors we represent.
While our work is important, JBC believes company culture is even more important. A large percentage of our client roster are—and always have been—women-led, and we remain passionate about and dedicated to propelling women forward in the workplace and beyond.
Some of our competitive, human-first programming includes:
- Split in-office x work-from-home schedule
- Flexible PTO and four-day summer workweeks
- Commitment to DEI via workshops, speaker sessions, and engagement opportunities
- Ongoing philanthropic events, both in-person and virtually
About the Job: The AVP of Fashion specializes in generating opportunities, writing and developing dynamic pitches and executing day-to-day media relations efforts. This role plays an integral part in ideation and brainstorming across the division. They maintain strong relationships with national and regional media outlets. Senior-level staff are also a cheerleader for the agency -- suggesting new initiatives for team building and keeping a positive work environment. With a roster of dynamic fast-growing clients, you will craft messaging, and leverage media relationships to create compelling narratives that support the client's vision and mission.
Position Reports to: Senior Vice President of Fashion Division
Your Responsibilities:
- Developing PR strategies and dynamic pitches to meet client objectives and goals; Goes above and beyond traditional pitching efforts to suggest interesting media activations to support brand objectives
- Strategic planning and execution of outreach plan with little to no changes from Managing Director / Senior Vice President
- Ensure all teams are meeting client goals and objectives; keep teams on track
- Heavy pitching and securing feature stories, brand stories, etc. on national and regional level across online, print, broadcast and podcast media
- Spearhead thought leadership media opportunities for clients / founders
- Work alongside JBC’s specialized divisions including Executive Speaking to ensure all clients are speaking at the appropriate panels and events (both in person or digital), as well as put forward for broadcast interviews (business and consumer) and trend segment opportunities
- Drafting of press releases
- Oversees monthly client reporting and the updating of client materials
- Communicating with clients regularly via email, phone and in person and building strong relationships with clients
- Communicating daily with high-level editors/media
- Managing and mentoring junior and mid-level staff
- Position Goal:
- Participate in new business opportunities for JBC
- Support in the drafting of new business proposals
Requirements:
About You:
- Bachelor’s degree
- 9+ years of relevant experience
- A strong editorial network of business and fashion editors and writers
- A clear vision of the industry and competitive landscape
- Naturally proactive, with outstanding attention to detail and meticulous organizational skillsA people person, skilled at building rapport and collaborating across teams
- Skilled writer and communicator
- Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
- Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law
Benefits:
JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office.
Our benefits include, but are not limited to:
- Flexible paid time off policy, including vacation + additional paid caregiver leave
- 4-day workweeks in Summer and half days on Fridays Fall through Spring
- 12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees
- Inclusive holiday calendar and a paid break in December running from Christmas Eve to New Year's Day
- Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
- In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more
- Monthly stipend toward cell phone
- Flexible working schedules and hybrid return-to-office with Fridays always remote
- No waiting period for paid sick leave
- Generous bereavement leave policy, including pregnancy loss
- Agency-wide Monthly Mental Health Days
- Additional Mental Health paid time away for parents each week
Apply Here
