Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Leading hospitality consulting firms af&co. and Carbonate have debuted their 14th annual hospitality trends report, which explores the influences in food, beverage, hotels, and more that will s...
It's an exciting time for marcomms pros to be on the job market, as top agencies and brands across the country have ramped up on hiring post-pandemic. For hiring managers, however, filling the many...
The PR Net BIPOC Mentorship Program is a mentorship and career development program led by industry founders and senior executives, to advance BIPOC students and recent graduates in the field of mar...
Video has long been a trend in social media – and the wider marketing industry, for that matter. Instagram originated as a photo-sharing platform, but has since shifted to prioritize video content ...
Experts predict that NFTs (non-fungible tokens) will be a lasting trend in technology, and they have already permeated industries including art, music, fashion and sports. As such, we hosted a digi...
Meet Michelle Bondarchuk, a now Miami-based PR and event pro. Michelle got her start in the beauty and fashion public relations world, on both the agency and brand sides. Her later experience in ed...
