Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Saks OFF 5th pop-up in Miami by MKG below.
The MKG team set ou...
Written by Ali Grant, founder, Be Social
Influencer marketing has grown to be a key awareness tactic for many brands. From paid programs to organic gifting, collaborating with influencers has b...
In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Hulu's How I Met Your Father Consumer Activation by 3CS below.
...
In a monumental partnership ideated and developed by creative consultancy 5CRYPTO, The Council of Fashion Designers of America (CFDA), The Sandbox and Polygon Studios are collaborating to bring Ame...
Coachella, once dubbed the ‘Influencer Olympics’, is about to be staged for the first time since 2019. A lot has changed in the interim, not least the explosion of TikTok. Sedge Beswick, the CEO an...
Award-winning public relations and digital marketing company First and Last PR hosted “Cake & Cocktails: Untold Stories from Today’s Biggest Leaders in Beauty & Business” virtually on March...
