Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Rose Inc Lipstick Lounge pop-up by TH Productions below, with comment...
In-person events are back in full swing, and we’ve been enjoying seeing the bright spring energy manifest in many different ways. From colorful guest attire to an equally vibrant food and bev offer...
1. Get straight to the point – literally, bullet points work well in a pitch but DON’T totally abandon the press release; editors need it for fact checking
2. Be specific – cite the outlet’s tit...
If you have more weddings than weekends this year, you’re not alone. The New York Times recently reported that 2.5 million weddings are set to take place in 2022, with pandemic postponements largel...
Meet Natacha Tonissoo, a Brooklyn-based PR pro. Her international upbringing and affinity for globetrotting no doubt influenced her to become a luxury and experiential travel maven, and after over ...
When we hosted our first media relations webinar in March 2020, we discussed best practices for nurturing the symbiotic relationship between publicists and media during that delicate time. We revis...
