Journal
Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
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Last fall, we hosted a digital event covering the ins and outs of affiliate marketing with insights from the media side. Now, we revisited the topic to focus on a prominent practice within this rea...
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The term “wellness” has become ubiquitous, constantly popping up on our social media feeds, on the pages of our favorite websites and even in our local grocer’s aisles. While we’re all for a height...
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In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out Rao's Homemade's first-ever pop-up marketplace by Dera Lee Productions.  ...
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Dara Busch, CEO of 5WPR, says that great food sometimes isn't enough to land in the news, and plenty of times it requires strategic planning to attract the right people. Whether it means introducin...
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In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out Rise & Set's work helping The Washington Football Team unveil their n...
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In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out The Gathery's collab with H&M to launch their spring 2022 collections...
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