In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out Rise & Set's work helping The Washington Football Team unveil their new name.
Rise & Set partnered with The Washington Football Team to help unveil their new name, The Commanders. The 87-year-old franchise enlisted Rise & Set to wrap a fleet of 2022 Tesla Model Ys to venture around the DMV area with various team alumni handing out merchandise bearing the new name.
Players such as Santana Moss, Pierre Garcon and Jon Allen spent the day interacting with fans at DC hotspots spreading awareness for this iconic rebrand.
This historic event was also marked by projection mapping of the team’s new logos across some of the city’s most iconic sights, including Union Market, Constitution Hall and the Washington Harbor. The activations provided incredible exposure for the team to its fanbase in a strong first step to cementing an important new legacy.
