The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but i...

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DJ Flash Gea on Collaboration, Culture & the Art of the Party

NYC-based DJ Flash Gea has built a career at the intersection of music, fashion, and brand culture, spinning for top names like Audemars Piguet, Saks, and more. In a new interview, he shares how he...

Celebrity Partnerships: Measuring ROI and Maximizing Impact

Celebrity partnerships can be powerful brand amplifiers, but how do you measure their true impact? Beyond the buzz, real ROI comes down to strategic alignment, audience engagement, and long-term va...

Trends Driving the Beauty Marketing Landscape

To stay ahead in beauty marketing, brands must meet consumers where they are—adapting to shifting preferences and emerging platforms. We surveyed a broad spectrum of industry experts to uncover the...

What’s On at SXSW this Year

SXSW is kicking off in Austin, bringing a lineup of exciting speakers, innovative brand activations, invite-only events and just about everything in between. Below, we outline the key moments we’re...

Ins and Outs of Events & Experiential

Out with the overdone and in with the fresh, bold, and unexpected. Experts agree that the days of cookie-cutter experiences are over, with a renewed focus on curation, personalization, and the elem...

Social Impact Pros: Insights on Driving Purpose and Change in Today’s Evolving Industry

In a time when purpose-driven work is more important than ever, a growing number of PR and marketing professionals are reshaping industries by aligning business success with social good. Get a glim...

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