SXSW is kicking off in Austin, bringing a lineup of exciting speakers, innovative brand activations, invite-only events and just about everything in between. Below, we outline the key moments we’re looking forward to this year. 

Muck Rack Crisis Management Panel & Annual “Off the Record” Event

Muck Rack will host the "Navigating the High-Stakes World of Crisis Management" panel on March 8. Moderated by Muck Rack CEO Gregory Galant, the discussion will focus on strategies for maintaining trust during crises. The panel features Laura Barganier from Citi, Eleanor Hawkins from Axios, and crisis communications expert Molly McPherson.

Later, Muck Rack’s "Off the Record" networking event returns, inviting PR pros and journalists for dinner, drinks and networking that night. Invite only. 

Edelman at SXSW

Edelman brings a week filled with exclusive dinners, AI workshops, and high-energy moments to Austin. From bold discussions to impactful networking, highlights include the Gen Z Boomer Millennial Showdown panel and more. Explore their full lineup here. 

ADWEEK Panel: Crisis Response in the Age of Social Media featuring DKC President Sean Cassidy

‘Crisis Response in the Age of Social Media,’ will explore how brands navigate real-time crises with speed, strategy, and sensitivity. Topics will include responding effectively, gauging sentiment, avoiding performative action, and leveraging data in the digital landscape. Speakers include Sean Cassidy, President of DKC.

Everywhere Agency (a MikeWorldWide Company) Breakfast & Learn 

Everywhere Agency, MikeWorldWide’s newly launched social and influencer agency, is hosting an exclusive networking breakfast on Monday, March 10, where industry leaders and forward thinking creators will come together to explore the untapped opportunities in the world of digital influence. Not your typical B2B conversation, expect to debunk myths, uncover the true power of thought leadership, and highlight real world examples of how creators and executives are shaping the future of business with content and community. 

FX's Alien: Earth Makes Impact at SXSW

FX’s Alien: Earth is making its way to Austin, TX, with a major presence at SXSW. Take a break from the panels and networking to explore “classified operations” set to take place on East 5th street – learn more here.