In a time when purpose-driven work is more important than ever, a growing number of PR and marketing professionals are reshaping industries by aligning business success with social good. Get a glimpse into the thoughts of some of the leaders in the field, whose insights offer valuable perspective on where the industry is headed, and how companies and organizations can make a meaningful impact.
Photo: Brand Curators Founder Tiffany Knighten and creator Jayde I. Powell at Creator Economy Live 2025 in Las Vegas
Jennifer Meyer, Founder, Jennifer Bett Communications (JBC)
“At JBC, social impact has always been at the core of what we do — long before the term itself gained mainstream recognition within the industry (and beyond). Our work is rooted in the belief that, even amidst widespread social injustice, divisive politics, and global crisis, there is immense good in the world waiting to be harnessed for positive change.
We've seen firsthand that while the world may often seem daunting, there are countless individuals and organizations working tirelessly toward a better future. We commit ourselves to partnering with brands that not only seek to make a profit, but are also genuinely invested in uplifting communities and furthering social good.
We believe that true progress occurs when businesses align their missions with initiatives that have a meaningful impact; organizations that take this approach foster not just customer loyalty, but also a sense of shared purpose. Our work is a testament to what is possible when we focus on creating connections that transcend transactions.”
Valarie De La Garza, CEO, Fenton
“Organizations grappling with the impact of the new administration's executive orders and their ripple effects need communications counselors who have long been immersed in social impact. Too much is on the line for short-changing experience.”
Tiffany Knighten, Founder, Brand Curators
"Our mission is to amplify the voices of underrepresented founders, creatives, and communities, helping them build platforms and safe spaces to organize, educate, and drive influential change. While the news cycle often feels heavy, we see proof daily that impactful, culture-shifting work is happening. That’s what keeps us going—standing alongside changemakers, guaranteeing their stories are heard, and pushing for equity in every space we touch. We uphold diversity and inclusion in an era where these efforts face increasing political opposition. Our very existence is political for many of us and our clients. For that reason, the work continues."
Emma Riley, Director, Growth, AKQA Bloom
"One of the more interesting spaces I am seeing brands, executives, and organizations activate and delve into is pre and post-partum all the way through menopause. Historically, we have seen a lack of public and active communication about the radical changes women go through later in life. These changes are all encompassing: whole-body and mind, impacting day to day personal and professional lives. It has been inspiring to witness brands I admire like Bobbie and Poppy Seed Health step into this space boldly, transparently and inclusively.
Growth is something we consistently keep top of mind for our clients, regardless of size or sector. It's been incredible to witness and support C-Suite decision makers across our companies and non-profit clients dovetail their social impact strategies with their growth optimization strategies. Keeping core to your product the positive impact it plays in the world and sustaining the growth of this product can go hand in hand, and we are seeing this happen now more than ever. A successful business or a successful product can oftentimes mean positive impact in the world, too."
Danielle Goodman, Founder, The Good LA
“For nonprofits to truly thrive, social impact must be seen as a fundamental responsibility, not a marketing tactic. In today's landscape, authenticity is paramount. My mission in crafting communication strategies is to spotlight tangible outcomes: college graduation rates, successful career placements, and the profound ripple effects of direct financial support. And when it comes to amplifying these stories, I believe in the power of going local. Local press is the backbone of the community, and its ability to connect with and impact residents is immense.”
