Iman Hasan launched her namesake agency in 2020, the culmination of her career experience both on the media side at Condé Nast and in senior roles at Liberty of London, Kreps DeMaria, 5th Column and Al Tayer Group. Today, IHC has grown to support national and international clients including Rémy Cointreau, Palm Angles, Wellness East, Ancora and Mastry. Having doubled in growth over the past couple of years, the agency has found fast success by offering clients superior service across a wide range of timely verticals, including technology, crypto blockchain, breathwork (health and wellness), metaverse and Web3 strategy. From an exclusive limited edition collaboration between Vera Wang Prosecco and Aubi & Ramsa to the Palm Angels x Setai Capsule collection photoshoot and seeding during Miami Art Basel 2021, the IHC team is at the forefront of all things luxury, style and collaboration between the two.
Leadership team:
Iman Hasan, Founder & CEO
Notable long-term clients:
Grupo Arca, Vera Wang Party, Bea Pernia, Wellness East, MILA, CURIO at Faena Bazaar, PALM ANGELS
New client wins:
Mastry, Ancora, Remy Martin, Mount Gay, Cointreau, Time and Tonic
How is the agency advancing DEI in the industry?
“As a female and minority-founded firm that is also an all-female agency, we have taken an active role in launching and supporting female-founded and co-founded companies that include Wellness East, Mastry and CURIO at Faena Bazaar. We champion female founder stories, initiatives and their work to take their expertise to improve the lives and wellbeing of their clients. Our diverse team delivers tactical impact across creative marketing, public relations and social media based on client goals, budgets, and timelines. Moreover, with an agile and forward-thinking digital team, we demonstrate ROI and leverage data to accelerate growth and awareness for our clients.”
It hasn’t quite been two full years since Emma Paton launched her namesake consultancy, and she’s already helped launch, grow and scale global names in luxury and fashion. No surprise though, considering her background co-founding Net-A-Porter and leading the US office of The Communications Store (now ScienceMagic.Inc) as president of the agency. This year, Paton’s team supported Mytheresa through various in-person events and multichannel marketing, and she also launched Salt & Snow, a one-stop marketplace that specializes in lifestyle swimwear and winter apparel for outdoor enthusiasts. On the horizon for the firm: working with more beauty and lifestyle clients in Paton’s signature approach that focuses heavily on meeting consumer needs and expectations.
Leadership team:
Emma Paton, President
Notable long-term clients:
Mytheresa, Troutbeck Hotel
New client wins:
Belstaff, Free Rain, Hunter
How are you innovating and moving the industry forward?
“We are constantly thinking of the end consumer and how everything is changing in the way we consume, and are therefore innovating how we build brands around the customers' needs.”
