DeVries Global hired Dera Lee Productions to design and produce Sephora’s Puff Love Wonderland to share the brand’s holiday product collections. The event aimed to ignite the excitement of holiday shopping with all guests.
Sephora welcomed about 50 influencers and members of the press to the Puff Love Wonderland to be part of the holiday fun! The DLP team recreated the intoxicating holiday aurora of warmth, richness and wonder at the Sunken Living Room within Spring Place. The venue was transformed with red plush velour draping and cushioned guests with a giant inflatable, branded wall which made for a perfect event backdrop and photo moment. The plush, puffed-up design of the space created a tactile joy and a visceral desire to touch and feel the decor, enveloping guests in the Sephora brand.
When guests entered this "wonderland", they were greeted with Sephora’s favorites from their collection, along with holiday displays from all of Sephora's favorite brands. Everything from makeup and perfume to candles and advent calendars were on display for guests to take home and “Give Something Beautiful” this year.
After exploring the product displays, guests could then take advantage of more photo opportunities with the retro photo booth, enjoy classic holiday cocktails, grab a sweet treat from the Sephora cotton candy cart, or take their chances on capturing a Sephora gift of their own at the Sephora claw machine. Comforting and playful, the space felt like a warm hug during the holidays, bringing guests together to connect, enjoy the holiday spirit, and get a head start on this year’s holiday shopping!
