Moxie Communications Group helps startups become household names and reinvigorates mature brands for modern audiences. With headquarters in New York, Los Angeles and San Francisco, Moxie consists of 50 curious creatives that have been at the forefront of pacesetting innovations for over 10 years. Over the last year, Moxie has increased its client roster and revenues thanks to new agency capabilities, including an emerging industry practice, affiliate engagement, celebrity and influencer activations and brand partnerships. Their most unique capability is MAPS, the agency’s proprietary in-depth messaging process designed to define brand narrative and positioning. This year, leadership adjusted employee benefits to further support team members, including paid sabbatical leave for long-term team members, a stipend toward professional or personal development and matching 401K contributions after employees’ first full month of employment (rather than a full year). Moxie also increased DEI efforts with the creation of designated committees to educate and improve our company’s culture, as well as the launch of the agency’s pro-bono PR offering, Moxie Kickstart.
Leadership team:
Taryn Langer, Founder
Corinna (Pieloch) Purtill, Partner
Notable long-term clients:
Stadium Goods, Oura, Casper, Chief, ELOQUII, Liquid Death, Lead Edge Capital, Maverick
New client wins:
Ruggable, Fig.1, Bellroy, Levity, Salvo Health, Eterneva, BALA Footwear, BeReal, Accrue Savings, WhatNot
How are you innovating and moving the industry forward?
“Moxie prides itself on being the best creative partners to our clients. That means understanding, adapting and meeting their evolving needs in today’s ever-changing PR landscape. Storytelling is a critical part of building a brand, and how that content resonates with consumers is important to gaining their trust and loyalty. Innovation should be around how those messages are crafted, positioned and delivered – and that is what Moxie has continued to propel forward with our MAPS process. On the flipside, being a valuable resource to journalists is key to Moxie’s long standing relationships across virtually every industry. We understand the challenges that media face and continue to serve their changing needs and preferences (and not only when we need to get coverage on clients!). Moxie also continues to stay ahead of the curve when new trends develop, whether that’s in the NFT/crypto/Web3 space, affiliate, social media and more. We approach integrated campaigns from a holistic 360-degree view, ensuring we capture digital and non-digital tactics to reach target audiences in the best way possible at the right time with the right content.”
Co-founded by industry vets Scott Cooke, Leslie LeCount and Paul Lerner, Optimist Consulting is known for its work with leading brands and organizations across real estate, jewelry, watches and nonprofits. Of late, the firm has had major growth and expansion into commercial real estate and food and beverage. Specifically, Optimist expanded its branded residences portfolio to Miami, launching the first-ever Major Food Group branded residences, a significant project in Austin and the first-ever Rosewood residences in Beverly Hills. The team also formalized its VIP celebrity relations services and have a dedicated senior account executive who handles celebrity dressing and partnerships, supplemented by PR efforts. Optimist also hired a full-time staff photographer and launched a content studio focused on enhanced social media offerings (including graphic design, video editing and a full suite of related services). Finally, the agency continues to better communities all over through its social impact practice; in addition to project work with the Central Park Conservancy, Breast Cancer Research Foundation and American Friends of Tel Aviv University, Optimist has participated in pro-bono work with local NYC organizations including the Lower Eastside Girls Club and Trinity Place Shelter.
Leadership team:
Scott Cooke, Co-Founder
Leslie LeCount, Co-Founder
Paul Lerner, Co-Founder
Notable long-term clients:
Audemars Piguet, Phillips (watches & jewelry departments), Related Companies RXR Alchemy Properties (including Woolworth Tower Residences), The Towers of the Waldorf Astoria Residences, New York Central Park Conservancy
New client wins:
Buccellati, Vornado (The PENN District), SONA Home, South Flagler House West Palm Beach, MAJOR Miami (888 Brickell) with JDS Development, Steinway Tower, Swire Properties, Conrad Residences Austin, Rosewood Beverly Hills, RiverStone Estate Foxburg, PA
Highlight any particularly successful client campaigns and their outcomes.
“Throughout 2022, Audemars Piguet is celebrating the 50th anniversary of the Royal Oak timepiece. To date, Optimist Consulting has orchestrated press presentations with subsequent feature-length coverage, events (including the launch of the music program with Mark Ronson and AP House New York) and exhibitions. In addition, we have consulted on native campaigns, KOLS and partnerships to help amplify the messaging. In May, Optimist Consulting celebrated the re-launch of 111 West 57th Street’s social media channels by executing a photography influencer event in the building’s 72nd floor loggia in order to generate more social-forward content and to create additional buzz about the building on social media. 17 photographers with a combined following of more than 1.6 million followers attended the event, posting to their social channels and tagging the building, resulting in tens of thousands of impressions for the client across social media.”
