The PR Net 100, 2022: J/PR

J/PR has been a hospitality PR heavyweight since the days when they had just one office. Today, J/PR operates five core global offices (New York, San Diego, Los Angeles, Nashville, London), with four remote teams (Toronto, Denver, Scottsdale, Boston). In a recent move to boost their physical reach, J/PR acquired Sadler&Co, a renowned UK boutique media relations agency focused on luxury travel and lifestyle. The acquisition effectively doubled their footprint in the UK, and further expanded the agency’s international reach throughout Europe and beyond. In another business move, the agency launched affiliate PR and social media agency 20Two Studio, run by 15-year J/PR veteran Lauren Knudsen. The year saw a slew of new clients across hotels, resorts, tourism, real estate and more join the firm, including its first airline, Hawaiian Airlines.

Leadership team:

Jamie Sigler O’Grady, Partner

Sarah Evans, Partner

Notable long-term clients:

Relais & Châteaux, Vail Hospitality, Pendry Hotels & Resorts, Iconic Luxury Hotels, The Palms Turks and Caicos, Twin Farms, Four Seasons Lanai, Hotel del Coronado, Adare Manor, The Chanler, Grand Hotel Tremezzo

New client wins:

Shangri-La, Hilton Luxury Brands, Virgin Limited Edition, The Dorchester, Cali Mykonos, Hawaiian Airlines, Troubadour Golf & Field Club (a Discovery Land Company), Enchantment Group, Four Seasons Nashville

Are there any new practice areas that you've started offering?

“An innovator in all things travel, public relations and social media, J/PR has focused not only on creating brands for their clients, but also creating a brand for J/PR. As experts and innovators in the industry, J/PR was the first travel PR agency to launch a podcast in 2018. Priority Status was created as a platform to uplift, amplify and and celebrate the incredible people, places and stories that fuel the wanderlust that lives within each of us. Since its launch, Priority Status has hosted 65+ guests across a variety of realms including food, travel, hospitality, design, fitness, wellness, social media, sustainability and entertainment. Marquee guests and conversations have included editors of the world’s most prestigious publications including Jacqui Gifford, Editor-in-Chief of Travel + Leisure; heads of iconic industry brands eg. Provenance Hotels, Marriott, Disney, Montage International; Vice President of Black Travel Alliance, Tomiko Harvey, plus start-up wunderkind; and many more vibrant and powerful voices shaping the way we think about travel. J/PR created the podcast not only to provide a platform for other innovative perspectives but also to give its team members the opportunity to lead conversations with dozens of team members at all levels hosting podcasts on an ongoing basis. As part of our evolving brand, we’ve created an engaging digital monthly newsletter Priority Status Window Seat, that continues to be a resource for top media, tastemakers and industry leaders who are following along where we’re traveling, what we’re reading, the voices we’re following and the stories we are telling.”

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