The PR Net 100, 2022: KWT Global

KWT Global made another strategic acquisition this year (further bolstering its prowess after bringing on HL Group in mid-2020) integrating Stagwell partner agency Wye Communications. Wye’s deep corporate expertise strengthened the agency’s rapidly expanding corporate storytelling, brand strategy and corporate transformation offerings, and added internal communications and employer branding services. The move added over a dozen team members to the agency, plus a Chicago office. Speaking of employee expansion, KWT Global’s digital team has doubled since the beginning of 2021, with the addition of several new clients and organic growth within its legacy portfolio. Also new in 2022: KWT Global launched its Corporate Transformation and Future of Communications offering to help companies transform their in-house and agency marketing communications teams into high-functioning, best-in-class communications organizations that are structured to address business goals and needs, internal and external communications, social media, executive visibility and thought leadership, among other marketing functions. Following the success of the agency’s own podcast, Brand on Purpose, they launched podcast production as a service, providing the ideation, strategy, setup, content and episode planning, recording, post-production and promotion of custom internal and external podcasts.

Leadership team:

Aaron Kwittken, Founder & Chairman

Gabrielle Zucker, CEO

Notable long-term clients:

Four Seasons Hotels & Resorts, Purple, Roku, NetJets, IRONMAN, Tanger Outlets, Canada Goose, Laurel Road, Experian

New client wins:

Lovesac, Celebrity Cruises, Francesca’s, Smoothie King, Orchard, Illumina Liquid I.V., Macy’s

How are you innovating and moving the industry forward?

“KWT has grown from a small shop to a portfolio company of one of the world’s most innovative marketing holding companies; from $1 million in revenue and six employees in 2006 to more than $17 million and 90 staff members in 2022 – and our success is tied directly to our commitment to innovation. We created the market for purpose-led agencies, launching our purpose mission in 2017, which has led to KWT Global serving more than 100 charities and donating more than $1 million worth of time on our clients’ behalf. We are not afraid to be bold and stand up for our collective humanity. Most recently, our CEO was one of only a few PR agency CEOs to join more than 220 U.S. companies in signing a letter with the organization Everytown for Gun Safety calling on the Senate to take immediate action to reduce gun violence. She also organized a donation program for KWT to match employee donations made to organizations working to stop gun violence. Outside of our purpose-led activities, the agency continues to challenge the status quo and is dedicated to developing new service offerings and capabilities. From our in-house digital and design studios to podcast production to employer branding to corporate transformation and creative services, KWT Global will continue to show up in unexpected ways and create new opportunities for the definition of PR to expand and evolve.”

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